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New tool integrated into YouTube Studio uses artificial intelligence to analyze performance, comments, scripts, audience, and monetization of Brazilian channels.
A new artificial intelligence tool for content creators arrived in Brazil this Wednesday, June 10th.
The feature, called “Ask Studio”, was announced by YouTube during the Google for Brasil 2026, Google’s annual event focused on launches and initiatives for the country.
The solution works within YouTube Studio and allows analyzing metrics, summarizing comments, reviewing scripts, and suggesting ideas for new videos.
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The goal is to help Brazilian creators better understand channel performance, audience reaction, and growth opportunities on the platform.
AI Tool Arrives Integrated Into YouTube Studio
The “Ask Studio” functions as an artificial intelligence chat, in a format similar to Gemini and ChatGPT.
The difference lies in the tool’s focus. The feature uses internal channel data to answer questions about videos, audience, and performance.
Creators can ask how the most recent video performed.
They can also inquire about what the audience commented on editing style, language, themes, and formats.
The AI can also indicate which age group interacts most with the channel and which content attracts the most audience.
Main Features Available for Creators in Brazil
YouTube states that the tool was created to support different stages of content production.
Among the main functions are:
• Channel metrics analysis;
• Summary of audience comments;
• Script review before recording;
• Suggestion of ideas for new videos;
• Feedback based on YouTube best practices;
• Guidance for growth and monetization.
The proposal is to transform technical data into simpler answers for those managing a channel.
This format can facilitate decisions about themes, publication frequency, editing, and audience engagement.
Scripts Can Also Be Reviewed Before Recording
The tool also allows creators to submit scripts before recording.
From this material, the AI can suggest improvements and offer feedback based on YouTube’s recommendations.
The feature can help organize ideas, clarify the message, and structure the video.
Pre-recording analysis can also reduce later adjustments during production.
Channel Growth and Monetization Come into Focus
YouTube also positions the assistant as a support tool for channel growth.
The AI can offer guidance related to revenue generation within the platform.
According to Max Oliveira, senior product marketing manager for YouTube in Latin America, the feature can help creators expand their channels.
The executive stated, in a conversation with journalists before Google for Brazil, that the tool can also contribute to improving monetization.
The “Ask Studio” is already available to all creators in Brazil.
In YouTube Studio, the feature is identified by a sparkle icon.
YouTube Highlights Economic Impact of Brazilian Creators
YouTube also took advantage of Google for Brazil 2026 to release data about its presence in the country.
According to the company, the creator ecosystem generated more than 150,000 full-time equivalent jobs in Brazil in 2025.
The platform and its network of creators also contributed more than R$ 6 billion to the Brazilian GDP in the same period.
Google also reported that more than 4,500 Brazilian channels have already surpassed 1 million subscribers.
What Changes for Brazilian Creators?
The arrival of “Ask Studio” reinforces the advancement of artificial intelligence in video creation tools.
Brazilian creators now have an assistant focused on data analysis, audience reading, and content planning.
The new feature can make channel management more objective, especially for those looking to better understand metrics and comments.
Nominal sources: Google, YouTube, Google for Brazil 2026, and Max Oliveira, senior product marketing manager for YouTube in Latin America.
What do you think about the arrival of this AI to YouTube Studio: can it help small creators grow, or should it benefit more those who already have large channels? Leave your opinion!
