Along With The Investment, The Chinese Manufacturer Aims To Improve The Sales And Maintenance Processes Of Its Vehicles And Generate Several Employment Opportunities
According to the website Autoo, with the start of sales of the Haval H6, a vehicle from the company GWM Brasil, already seen for the beginning of next year, the multinational will begin to present some details about its dealer network for the Brazilian market, starting with a billion-dollar investment in the sector.
According to a statement released this Monday, the 21st, the company announces that it already has 28 “partners” preparing the debut of 30 regional vehicle and parts distribution centers covering 100% of Brazilian territory throughout the first semester of 2023.
Initially, GWM Brasil adds, there will be 50 sales points in Brazil; however, the company has an expansion plan for 133 sales and service points, distributed across 112 cities, by the second half of 2024.
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Catchy Names
GWM Brasil also states that its initial vehicle distribution network and investments will be composed of “strong regional names” and that “each partner will act exclusively within their area.” Thus, there is an improvement in service coverage and an increase in sales scale.
The reduced number of vehicle groups also facilitates a quick decision-making process and greater communication power between the manufacturer and distributors.
According to GWM Brasil, customer service will take place “where and how they want.” “Within this philosophy, consumers will be able to choose an online journey, via the GWM app and website, or traditional, at their physical partners’ locations, both for vehicle acquisition or leasing as well as for after-sales services.
To this end, they will be able to rely on the Pick-up & Delivery service in all 5,570 municipalities in the country to receive or pick up vehicles at home or any desired address,” a service that was acquired thanks to the investment made.
Physical And Technical Defects In Vehicles
If the vehicle has more complex technical damage, GWM Brasil will commit to offering courtesy car loans, preventing the brand’s customer from having their routine or commitments compromised.
Finally, GWM Brasil also highlights that its distributors will allocate investments of R$ 1 billion considering the construction of facilities, hiring and training employees, and acquiring equipment and technology at sales and service points.
With this investment, it is estimated that up to 2,000 direct jobs will be created within the GWM network by 2025.
