After 20 years without producing the famous and beloved Escort, Ford announced the return of the iconic vehicle and other memorable models
Ford, in an audacious move, surprises the automotive market by announcing the return of one of Brazil's most beloved cars: the Escort. After two decades of absence, the automaker decided to resurrect this icon, promising a unique blend of nostalgia and innovation for car lovers, according to the O TV Foco website.
The automaker Ford decided to challenge trends in the automotive industry by bringing back not just one, but several classic models. Names such as Escort, Capri, Orion, Cortina and Granada will be reinserted into the market, taking enthusiasts on a nostalgic journey. This initiative stands out amid a wave of electric launches and futuristic designs, showing that the past can also be the future.
A tribute to the classics: Escort, curtain and grenade back on the streets
Brazilians who grew up enchanted by Ford's iconic models, such as the Escort and Granada, will have the opportunity to relive the emotion. The Escort, known for its elegant design and reliable performance, made its mark on Brazilian soil. Cortina, with its history of success on the race tracks, and the Granada, the top-of-the-line sedan revered for its beauty and drivability, are fundamental pieces of this journey through time.
As automaker Ford resurrects classics, it also has its eyes firmly set on the future. This year, the automaker not only revived history, but also reinvented the present with an impressive lineup of pickup trucks. The F-150, known for its grandeur and robustness, arrived in Brazil winning hearts. The success was resounding, with the first 250 units destined for Ford customers sold out within an hour, and the next 250, available to the general public, sold in an astonishing 9 minutes. A record that reflects the positive impact of these new models on the national market.
A mix of nostalgia and innovation with the automaker's return of the classic Escort
By reviving the Escort and other classic models, the automaker Ford not only rescues the past, but creates a bridge between nostalgia and innovation. This bold strategy promises to captivate not only classic model enthusiasts, but also those looking for a driving unique, combining the best of yesterday with the advanced technologies of today. Get ready for a journey back in time behind the wheel of the 2024 Escort, an icon that resurfaces with new energy.