Portuguese 
English 
Spanish 
2 min of reading 
0 comments 
Sony and Honda Announce Partnership with New Joint Venture for Electric Car Development.
The new partnership between Sony and Honda at Sony Honda Mobility is gaining attention in the electric car market, with the recent launch of the Afeela sedan in 2023. The joint venture created by the companies plans to expand its presence with an SUV in 2027 and an entry-level model in 2028, to compete in the global electric vehicle market. The strategy includes utilizing Honda’s facilities in Ohio, United States, for these projects. Although details of the new models have not yet been disclosed, Sony Honda Mobility is preparing to expand its presence in this sector over the coming years.
Sony Honda Mobility Focuses on the Electric Car Market for the Future
Sony Honda Mobility, a joint venture formed by the collaboration between technology giant Sony and automaker Honda, is advancing in the electric car market.
To secure space in the global landscape, the company recently revealed its strategy for the coming years.
-
Volvo presses the charge button, ends free recharging, and leaves electric car owners calculating each kWh at charging stations.
-
A Brazilian project is converting a classic 1970s Chevette into an electric car with a WEG motor, hybrid Volvo batteries, and showcases the real challenge of integrating modern technology into an old car.
-
Nissan Frontier Attack 2026 hides under its darkened appearance a 2.3 biturbo engine, 4×4 traction, and multilink suspension that make the entry-level version seem much more expensive.
-
The same used Toyota Corolla Hybrid that costs R$ 134,000 in Brazil appears for US$ 19,400 in the USA, exposing a price gap between two markets that buy Toyota’s most famous electrified sedan.
In January 2023, the joint venture introduced the Afeela sedan as its first model.
Scheduled to hit the market in 2025 or early 2026 in the United States, the Afeela is just the beginning of Sony and Honda’s initiative.
Following the introduction of the Afeela, Sony Honda Mobility plans to launch an SUV in 2027, followed by a more affordable entry-level model in 2028.
This expansion of the electric car lineup reinforces the joint venture’s interest in the global electric market.
From Sedan to SUV: The Ambitious Trajectory of the Joint Venture to Dominate EVs
Information about the new models is still scarce, but rumors indicate that the entry-level model may inherit components from a previous partnership between Honda and GM.
As for the SUV, there are indications that it will be built based on the Vision-S 02 concept.
The strategy aims to utilize Honda’s facilities in Ohio, United States, for these projects and strengthen the companies’ positions in the global electric car market.
The collaboration between Sony and Honda is not just a partnership between two companies, but a joint venture that promises to tackle the challenges of the electric car market.
Thus, the planned launches will be essential in the quest for a prominent place in this landscape.
Now, the electric car market must await the next steps of the joint venture for the year 2024.
Be the first to react!