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Sony and Honda announce partnership with a new joint venture to develop electric cars.
The new partnership between Sony and Honda on Sony Honda Mobility is gaining prominence in the eletric cars, with the recent launch of the Afeela sedan in 2023. The joint venture created by the companies plans to expand its presence with an SUV in 2027 and an entry-level model in 2028, to compete in the global market for electric models. The strategy includes using Honda's facilities in Ohio, in the United States, for these projects. Although details of the new models have not yet been released, Sony Honda Mobility is preparing to expand its presence in this sector over the next few years.
Sony Honda Mobilty focuses on the electric car market for the future
Sony Honda Mobility, a joint venture formed by collaboration between the tech Sony and car manufacturer Honda are advancing in the electric car market.
To gain space on the global stage, the company recently revealed its strategy for the coming years.
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In January 2023, the joint venture introduced the Afeela sedan as its first model.
Planned to hit the market in 2025 or early 2026 in the United States, the Afeela is just the beginning of Sony and Honda's initiative.
Following the introduction of the Afeela, Sony Honda Mobility has plans to launch an SUV in 2027, followed by a more affordable entry-level model in 2028.
This expansion of the electric car line reinforces the joint venture's interest in the global electric market.
From Sedan to SUV: The joint venture's ambitious path to dominate EVs
There is still little information about the new models, but rumors indicate that the entry-level model could inherit components from a previous partnership between Honda and GM.
As for the SUV, there are indications that it will be built based on the Vision-S 02 concept.
The strategy wants to use Honda's facilities in Ohio, in the United States, for these projects and strengthen the companies' position in the global electric car market.
The collaboration between Sony and Honda is not just a partnership between two companies, but a joint venture that is promising to face the challenges of the electric car market.
Therefore, planned launches will be essential in the search for a prominent place in this scenario.
Now, the electric car market is left to wait for the joint venture's next steps for the year 2024.
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