CAB Motors to Invest R$ 100 Million in New Jeep Factory in Santa Catarina

Written by Roberta Souza

Published on 28/09/2021 at 11:36

Updated on 28/09/2021 at 11:42

Jipes da CAB Motors/ Fonte: Site da CabMotors

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The New Jeep Factory of CAB Motors That Will Generate 300 Jobs Will Be Built in the City of Imbituba, Located in the South of Santa Catarina

The Governor of Santa Catarina, Carlos Moisés, met with business leaders from CAB Motors to discuss the installation of a new jeep factory. The company, which produces the Stark jeep, intends to establish a plant in Imbituba, in the south of the state of Santa Catarina, with an investment of approximately R$ 100 million, which is expected to generate 300 direct jobs. Read this news as well: Nestlé Will Make a Billion-Dollar Investment to Build a New Factory in the State of Santa Catarina. About 2,000 Jobs Will Be Generated

The Letter of Intent Between the Government of Santa Catarina and CAB Motors

Yesterday, Monday (09/27), business leaders from the group were received to discuss the matter with the head of the state Executive and secretaries. “We are excited about the project and want to be partners. We will form a working group to analyze the company’s conditions and try to bring this factory investment to Santa Catarina, which will bring more jobs and income,” said the governor.

CAB Motors intends to establish its new factory in the Imbituba region, in the south of the state of Santa Catarina, due to the Processing and Export Zone, which offers tax advantages. The working group to engage with the company will be led by the State Secretary for Sustainable Economic Development (SDE).

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Check out this news as well: BMW Announces New Projects and Investments in the Araquari Factory in Santa Catarina

The CEO of BMW Group, Alexander Wehr, recently stated that he is confident in increasing production at the Araquari factory, located in the state of Santa Catarina. The executive also said that the company is celebrating good results in Latin America and Brazil leads the performance, having increased sales by nearly 43% in 2020 and escaping the crisis brought to the country by the coronavirus pandemic.

Alexander Wehr, CEO of the German group, stated that Brazil leads the performance, having increased sales by nearly 43% in 2020 and escaping the crisis brought to the country by the coronavirus pandemic, comfortably leading the premium car market with over 30% market share in the segment. While many countries in the region will take two to three years to recover, Brazil is the only place in the world where we have already grown more than in the pre-pandemic period,” said the BMW executive.

The CEO says that it is true that Brazil has already delivered more, but it is far from being the market with the greatest potential in Latin America, with a young population, a diversified economy, and receptiveness to new technologies. According to him, “We are confident in the country. We have the capacity to produce more at the Araquari factory, but we do not regret having made the investment because it is strategic in the long term, and we will invest again as soon as growth returns.”

CAB Motors to Invest R$ 100 Million in New Jeep Factory in Santa Catarina

The New Jeep Factory of CAB Motors That Will Generate 300 Jobs Will Be Built in the City of Imbituba, Located in the South of Santa Catarina

The Letter of Intent Between the Government of Santa Catarina and CAB Motors

Check out this news as well: BMW Announces New Projects and Investments in the Araquari Factory in Santa Catarina

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CAB Motors to Invest R$ 100 Million in New Jeep Factory in Santa Catarina

The New Jeep Factory of CAB Motors That Will Generate 300 Jobs Will Be Built in the City of Imbituba, Located in the South of Santa Catarina

The Letter of Intent Between the Government of Santa Catarina and CAB Motors

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