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The Labor Shortage in 2025 Led the Sector Employing About 500 Thousand People to Invest in Hiring Older People Outside the Market. Businessmen Highlight That the Challenge Grows Even with Forecast of Economic Advancement in the Year
The difficulty in hiring workers has returned to the spotlight at Superminas 2025, held at Expominas in Belo Horizonte. The topic gained weight because it is no longer restricted to small or medium networks. The labor shortage affects companies of all sizes at a time when foot traffic in physical stores remains high.
The event organizers estimate that this year’s edition will generate about R$ 3 billion in business by the closing, scheduled for Thursday. This volume reinforces the importance of the supermarket retail sector to the economy and, at the same time, highlights the growing concern about the lack of available professionals.
Businessmen Point to Record Difficulty in Filling Vacancies
According to a survey by the Minas Gerais Supermarkets Association, 90.6% of businessmen consider hiring employees the biggest bottleneck of 2025. The president of the entity, Alexandre Poni, states that consumption remains strong, but supermarkets face increasingly larger obstacles to forming complete teams, especially on weekends.
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The U.S. ambassador openly threatened the interim president of Peru after he suggested pausing the purchase of 24 American fighter jets due to the debt that the deal would bring to the country.
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Millions of Brazilians pay Income Tax without knowing that they can divert up to 6% of the amount to social and cultural projects instead of letting the government decide alone what to do with the money.
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Chinese have taken over the factory that Jaguar Land Rover built for over R$ 1 billion in Rio de Janeiro and will transform the plant that produced luxury cars into a machine for 100,000 vehicles per year.
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More than 3,900 Brazilian municipalities are unable to pay their own bills, and yet two city halls located just 700 meters apart continue to operate separately, each with a full structure.
The response found by the sector has been to invest in workers over 50 years old who are outside the market. Many retirees have come to see supermarkets as a real chance to return to professional activity or supplement their income, while companies value the more experienced and stable profile of this group.
According to Poni, the reception has been positive. He emphasizes that there is room for those looking to resume a work routine, especially in operational and customer service roles. For employers, the return of this demographic helps to reduce turnover and brings more predictability to the schedules.
Supermarkets Expand Hirings and Project Growth Above the National Average
The supermarket retail sector in Minas Gerais currently has 47,600 active stores and directly employs about 500,000 people. Despite the challenges, the Minas Gerais Supermarkets Association projects that 2025 will end with a growth of 3.3%, performance better than the national average, estimated at 2.7%.
Meanwhile, Superminas 2025 serves as a showcase for trends, technologies, and solutions that should shape the future of the segment. There are over 600 exhibitors distributed throughout the halls and an agenda of 70 lectures on management, consumption, innovation, and strategies to tackle the labor shortage.
Among all the topics discussed, the lack of workers continues to be the most pressing issue among industry representatives. For the executives present, the adoption of more experienced professionals is just one of the possible alternatives in a scenario that requires adaptation, creativity, and new ways to attract talent to the retail sector.
Eu leio comentários e acho engraçado como a síndrome de Estocolmo trabalhista está enraizada nas gerações anteriores, inclusive que eu mesmo me enquadro pela idade…..difícil entender que acontecem mudanças….
Os cavalos já levaram tanta Sela, tanta carga, que realmente acreditam que a espora é o certo….sempre tem argumentos, esse povo não quer trabalhar, não entrega nada, e o pior de todos, “vai fazer algo ruim pra ver o que é bom, A Geração mudou….coloquem isso na cabeça de vocês, não vai ficar diferente ….já é diferente….as empresas vão ter de se adaptar e ponto final, UEM ficar resistindo não terá funcionários em médio prazo…
A frase “eu aceito o emprego pq preciso trabalhar” não é mais boia de salvação pra emprego ruim….no mercado ao lado da minha casa, o pessoal folga 4 dias no mês, quando não trocam escala, não tem hora extra ….tem banco de horas….que nunca compensam…..salário baixo, as meninas do caixa tomam remédio controlado pq atender gente é um estresse…..aí ocorre o que??? Arrumam outro emprego, a rotatividade é gigantesca, em 2 anos ficam apenas 6 pessoas de um total de 180……
Parem de ficar de “mimimi” de velho, até pq meu avô dizia que a minha geração não ia dar em nada pq eram todos preguiçosos….
1.800,00 pra trabalhar 3 Domingos,todos feriados,sem nenhum plano de carreira,e ir em todos setores. Abastecer gôndolas, Santander no caixa,pegar carrinho estacionamento,entrar na Câmara fria sem EPIs,e sem plano de saúde.
Sem plano de carreira , vai depender do q vc entregar , tem algo além profissionalmente com ctz irá galgar novos caminhos, porém se for o básico do básico, infelizmente a tendência é só ficar desempregado. Quer ter melhores condições, vai ter w ser diferenciado, esse papo q não tem reconhecimento, crescimento etc é balela pra não trabalhar, o funcionários não entrega nada e quer cargo de diretoria com primário incompleto.
Porém tem um empecilho que dificulta os idosos trabalhar, são os burocrático papeladas que eles ou até eu tem de correr atrás, é tantas exigências que acaba muitos desistindo. Seria muito bom simplificarem e facilitarem a contratação.