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EcoNoroeste Announces New Radars on Three Highways in Interior SP. Starting January 29, Equipment Will Go Into Operation to Increase Safety and Reduce Accidents.
Get ready for significant changes on the highways of São Paulo’s interior.
New radars, ready to monitor the roads, will go into operation later this month, promising to transform traffic and, most importantly, reinforce the safety of those traveling on key roads in the state.
But which cities will be impacted? And what is behind this strategic decision? Discover the details now.
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Three New Radars in Operation
Starting Wednesday, January 29, 2025, three new radars will begin operation on highways under EcoNoroeste’s concession, as published in the São Paulo State Official Gazette on the 22nd.
The specific installation points are as follows:
- Washington Luís Highway (SP-310): at kilometer 275+130m, southbound, between Araraquara and São Carlos. Maximum speed limit: 110 km/h for light vehicles and 90 km/h for heavy vehicles.
- Brigadeiro Faria Lima Highway (SP-326): at kilometer 369+340m, northbound, between Taiúva and Bebedouro. Maximum speed limit: 110 km/h for light vehicles and 90 km/h for heavy vehicles.
- Carlos Tonanni Highway (SP-333): at kilometer 85+860m, eastbound, between Jaboticabal and Sertãozinho. Maximum speed limit: 110 km/h for light vehicles and 90 km/h for heavy vehicles.
These new radars are part of a larger strategy involving the installation of 45 pieces of equipment in various stretches managed by EcoNoroeste.
The project was approved by the São Paulo State Transportation Agency (ARTESP) and the Department of Highways (DER-SP), focusing on points considered critical for road safety.
Objective: Save Lives and Reduce Accidents
The radars are not just tools for enforcement; they are part of an initiative to save lives.
Data provided by EcoNoroeste shows that, in 2024, there was a 29% reduction in severity and a 19% reduction in fatality of accidents on the highways under its administration.
In the last quarter of the year, fatal accidents decreased by 57%, a result attributed to the installation of control equipment and driver awareness.
According to road safety experts, speeding is one of the main causes of severe accidents on the roads.
The installation of the new radars aims to curb this behavior while also increasing the sense of safety among highway users.
How Does Radar Operation Work?
Although EcoNoroeste is responsible for the installation and maintenance of the equipment, the processing of infractions and the application of fines are handled by DER-SP.
The concessionaire follows a rigorous schedule of approvals, which includes the publication of active radars in the Official Gazette.
Additionally, EcoNoroeste carries out extensive outreach to inform drivers about the new enforcement points.
Signage, banners, and Variable Message Panels (VMPs) are installed before the activation of each radar, ensuring that all users are properly alerted.
One Radar Every 10 Kilometers
The EcoNoroeste project plans for one radar every 10 kilometers of road, covering 17 municipalities in São Paulo’s interior.
Among the affected cities are Araraquara, São Carlos, Matão, Pindorama, Catanduva, Catiguá, Uchoa, Cedral, São José do Rio Preto, Mirassol, Guariba, Jaboticabal, Bebedouro, Sertãozinho, Barrinha, Taquaritinga, and Itápolis.
According to the concessionaire, the choice of locations for the installation of the equipment was based on a study that identified areas with a higher incidence of severe accidents.
These points underwent technical validation by ARTESP and DER-SP before being approved for installation.
Impacts for Drivers
With the activation of the new radars, drivers need to double their attention to the speed limits, which vary depending on the type of vehicle and the stretch of the highway.
In addition to avoiding fines, respecting speed limits directly contributes to the safety of everyone who uses the roads.
“Our goal is not only to enforce but to create a culture of responsibility on the road,” said an EcoNoroeste spokesperson.
According to him, the presence of the radars has proven effective not only in reducing accidents but also in raising driver awareness about the risks of violating traffic rules.
Positive Results in 2024
The numbers speak for themselves. In 2024, the radars installed on highways under EcoNoroeste’s concession significantly contributed to the reduction of fatal accidents.
This trend reinforces the importance of continuing to invest in infrastructure and technologies that promote road safety.
Moreover, the initiative demonstrates the concessionaire’s commitment to fulfilling the obligations established in the concession contract with the Government of the State of São Paulo.
Each new radar installed represents an additional step in building safer and more efficient highways.
How to Follow the News
To keep users informed, EcoNoroeste uses its social media and official website as primary communication channels.
In these spaces, it is possible to check the complete list of radars in operation, as well as information about speed limits and traffic safety tips.
If you are a driver using the mentioned highways, pay close attention to the signage and respect the limits. Traffic safety starts with each of us!
Question for Readers: Do you believe that the installation of radars is sufficient to reduce accidents, or should other measures also be adopted? Share your thoughts below!
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