To celebrate 40 years, Havan will raffle more than R$ 306,000 in a special edition of the Prize Truck. There will be 40 prizes, one of which is R$ 100,000, distributed in June throughout Brazil. See how to participate in the raffle announced by the owner, Luciano Hang.
Havan has prepared a birthday gift for its customers. To celebrate its 40th anniversary, the retailer will distribute more than R$ 306,000 in a special edition of the Prize Truck, with 40 prizes raffled throughout June across Brazil. The main prize is R$ 100,000 for a single winner.
In addition to the R$ 100,000, one customer will receive R$ 50,000, ten will win R$ 10,000 each, and another 28 will receive R$ 2,000. To enter the raffle, you need to purchase a ticket for the Prize Truck for R$ 19.90, either in physical stores or through the app. According to Havan’s owner, Luciano Hang, the company decided to invest in larger prizes this year.
How the 40 prizes in Havan’s raffle work

It’s worth understanding the distribution before participating. In total, there are 40 prizes totaling more than R$ 306,000. The highlight is the main prize of R$ 100,000, which goes to a single customer.
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Next, one person will be awarded R$ 50,000, ten participants will receive R$ 10,000 each, and another 28 will win R$ 2,000. In practice, excluding the winner of the top prize, the other 39 lucky ones will share R$ 206,000.
All this distribution takes place throughout the month of June in 2026, across Brazil, through a special edition of the Prize Truck created to mark Havan’s 40th anniversary. It’s the way the retailer found to turn the commemorative date into prizes for customers, with larger amounts than those of previous anniversary editions.
How to participate in the Prize Truck and how much it costs

Photo: Havan
Participating is simple, but it’s important to know that this is not a free raffle. To enter, the customer needs to purchase a Prize Truck ticket for R$ 19.90, at any of the 193 megastores of Havan spread across the country or directly through the company’s official app. Each ticket gives the right to compete for the prizes in the raffle.
According to the retailer, there is no limit on tickets per person, meaning the more tickets someone buys, the greater their chances of being selected. Precisely for this reason, it’s worth the reminder of conscious consumption: since each ticket has a cost and the chances depend on the total number of participants, the ideal is to buy within your budget, without going into debt in the hope of winning one of the prizes.
The insurance embedded in the ticket
Besides the chance to be drawn, the Prize Truck works as a capitalization bond with an extra benefit. Those who join the program also receive Hospitalization Daily Insurance coverage. The coverage provides up to 30 daily payments of R$ 100 each, totaling up to R$ 3,000 in case of hospitalization due to accident or illness.
This means the product goes beyond the raffle itself, combining participation in the prizes with health assistance. However, before buying, it is advisable for the customer to read the benefit conditions to understand the terms and coverage rules offered by Havan.
Havan celebrates 40 years and focuses on the customer
The campaign is part of an important date. Havan celebrates 40 years in June, having been founded in 1986, in Brusque (SC), by Luciano Hang, when it was just a small fabric store. Since then, the chain has grown to the current 193 megastores and aims for goals like reaching 200 units and being present in all states of Brazil.
According to Luciano Hang, celebrating another year of history is always special, and that’s why the company decided to reinforce the values of the Prize Truck in this edition. The raffle adds to other anniversary actions, such as offers throughout the month, and functions as a relationship strategy of Havan with the customer, whom Luciano Hang often calls a fan of the brand.
Distributing more than R$ 306,000 in prizes shows how Havan bets on the Prize Truck to celebrate its 40 years and attract customers.
Tell us in the comments if you usually participate in this type of raffle and what you would do with the R$ 100,000 main prize.

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