After Privatization, BR Distribuidora Announces Name Change to Vibra Energia and States It Will Not Focus Solely on the Fossil Fuel Market

Written by Valdemar Medeiros

Published on 20/08/2021 at 12:34

Nova marca reflete um novo momento da empresa, após a sua privatização. Créditos: Divulgação/Vibra Energia

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After Privatization, BR Distributor Changes Its Visual Identity and Becomes Vibra Energia, Targeting Markets Beyond Fuels

BR Distribuidora announced this Thursday (19) that it will change its name to Vibra Energia, marking another transition for the company due to its privatization that took place in July 2019. The fuel distributor, which is currently undergoing an organizational and cultural overhaul, has made a significant reform to its visual identity and not only that, there are also changes in the company’s operational strategy, which recently entered new sectors and seeks to fit into the energy landscape, stating that BR Distribuidora will no longer be just a fuel company.

Over 40 Years of Visual Identity

YouTube video — BRDT3 TODAY: BR Distributor Could RISE Up to 56% on the Stock Exchange and Changes Its Name to Vibra Energia

BR Distribuidora, now Vibra Energia, was established in November 1971, focusing on the distribution market of petroleum-derived fuels and automotive alcohol.

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Vibra Energia Talks About the New Brand

In a statement to the market, Vibra Energia, named after the privatization process, stated that the new brand aims to convey to the customer the trust that connects, constant evolution, and genuine partnerships.

According to Vibra Energia, the name and design reference the constant movement needed to drive businesses and people forward, without losing sight of a Brazil that accomplishes, creates, and goes beyond.

This will not yet be the definitive end of the “BR” from the fuel company. In the vehicle market, Vibra Energia is licensed under the Petrobras brand and will continue with the visual identity and symbol “BR,” operating a network of at least 8,300 fuel stations across the country.

Company Privatization

In July 2019, the company underwent privatization with the sale of the controlling stake on the stock exchange, making BR Distribuidora a private company. Petrobras, which executed the sale, still retained 37.5% of the company’s shares, without ruling out the sale of this remaining portion.

According to Roberto Castelo Branco, president of Petrobras at the time, the company would focus on oil and gas exploration and production, relinquishing other operations; however, plans changed, and the company will also focus on energies.

One year after the privatization, in July 2021, Petrobras disposed of the remaining shares of the company. A total of over 436 million shares were sold, generating a total of R$ 11.3 billion with the investment fund.

After Privatization, BR Distribuidora Announces Name Change to Vibra Energia and States It Will Not Focus Solely on the Fossil Fuel Market

After Privatization, BR Distributor Changes Its Visual Identity and Becomes Vibra Energia, Targeting Markets Beyond Fuels

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After Privatization, BR Distribuidora Announces Name Change to Vibra Energia and States It Will Not Focus Solely on the Fossil Fuel Market

After Privatization, BR Distributor Changes Its Visual Identity and Becomes Vibra Energia, Targeting Markets Beyond Fuels

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