Beto Carrero World Invests R$ 50 Million and Announces New Themed Area for Galinha Pintadinha Set to Open in 2026 Targeting Children

Written by Fabio Lucas Carvalho

Published on 17/12/2025 at 23:51

Updated on 17/12/2025 at 23:52

Beto Carrero World investe R$ 50 milhões em área da Galinha Pintadinha, com estreia em 2026 e foco no público infantil e familiar

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Investment of R$ 50 million planned for opening in 2026 and creates themed area for children with immersive attractions, live shows, characters, official store and focus on the preschool audience that sums millions of daily views

Beto Carrero World, the most visited amusement park in Brazil with around 2.7 million visitors, announced an investment of R$ 50 million to create a themed area for Galinha Pintadinha, with an opening planned for 2026, reinforcing its strategy to consolidate its family profile.

According to a report from EXAME, the project marks another move by the park to expand its presence among families, especially in the children’s segment, betting on a character that has over 65 million subscribers on YouTube and strong identification with the preschool audience.

Growth Strategy Focused on Established Children’s Brands

The new area dedicated to Galinha Pintadinha integrates a strategy built in recent years by Beto Carrero World, based on licensing widely recognized brands among family audiences, broadening the park’s reach across different age groups.

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Currently, the park already operates licensed thematic areas from brands such as Hot Wheels, Nerf, and Madagascar, all aimed at family experiences and children’s entertainment, reinforcing an expansion model based on high-reach intellectual properties.

“We are increasingly investing in attractions that celebrate family and create unforgettable emotional memories,” says Alex Murad, CEO of Beto Carrero World and a member of the second generation leading the business started by João Batista Sérgio Murad, Beto Carrero.

According to the executive, the choice of Galinha Pintadinha directly connects with the childhood of millions of Brazilian children, allowing the transformation of the character’s digital universe into an immersive, in-person experience accessible to the child audience.

Planned Structure and Immersive Experience for Children

The new area will be built in a space that currently has no rides and is expected to feature immersive attractions, live performances, photo sessions with characters, an official store, and experiences connected to the universe of Galinha Pintadinha.

The proposal is to recreate a “real world” of the cartoon, with playful environments and interactions designed especially for young children, although the operational and technical details have not yet been officially disclosed.

“It’s a dream to see Galinha Pintadinha gain an exclusive themed area at Beto Carrero World,” say Juliano Prado and Marcos Luporini, creators of the brand, highlighting that the partnership planned for 2026 opens a new chapter with an unprecedented live experience.

Galinha Pintadinha was chosen for its strong appeal to the preschool audience, totaling over 15 million views per day, presence in 193 countries, and being considered the first character for many Brazilian children, according to its creators.

This initiative expands the park’s portfolio and adds to recent investments aimed at family experiences, consolidating Beto Carrero World as a reference in children’s entertainment in the country, now with an even greater focus on young children and their first emotional memories.

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Ana

#211403

19/12/2025 01:41

Porque não escolheram patrulha canina ou mundo bita

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Ana

#211402

19/12/2025 01:39

Com tanto tema pra essa faixa etária, logo a galinha pintadinha, 🤦🏽‍♀️

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Beto Carrero World Invests R$ 50 Million and Announces New Themed Area for Galinha Pintadinha Set to Open in 2026 Targeting Children

Investment of R$ 50 million planned for opening in 2026 and creates themed area for children with immersive attractions, live shows, characters, official store and focus on the preschool audience that sums millions of daily views

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Beto Carrero World Invests R$ 50 Million and Announces New Themed Area for Galinha Pintadinha Set to Open in 2026 Targeting Children

Investment of R$ 50 million planned for opening in 2026 and creates themed area for children with immersive attractions, live shows, characters, official store and focus on the preschool audience that sums millions of daily views

Growth Strategy Focused on Established Children’s Brands

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