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Bracell’s Expansion with New Factories Creates Positive Impact on the Brazilian Economy
Bracell, global leader in soluble cellulose production, reaffirms its commitment to Brazil’s economic development through significant investments in the country. According to Petrosolgas, with over R$ 15 billion invested and approximately 10 thousand jobs created in the new factories, the company plays a key role in the industrial, forestry, logistics, and administrative areas. In this article, we will discuss Bracell’s latest initiatives, its market expansion, and its positive impact on the Brazilian economy.
Investment of R$ 2.5 Billion in the Construction of Latin America’s Largest Tissue Paper Factory
As part of its growth strategy, Bracell announced in the first quarter of 2023 the acquisition of OL Papéis, a company in the tissue paper market. This acquisition marks Bracell’s entry into the Brazilian tissue market and reinforces its vision of becoming a leader in this sector in the medium term. The company plans to invest R$ 2.5 billion in the construction of the largest tissue paper factory in Latin America, located in Lençóis Paulista, São Paulo.
With a production capacity of 240,000 tons per year, this new facility is expected to start operations in the second quarter of 2024. During the construction phase, it is anticipated that more than 2,000 jobs will be generated, while the factory’s operation will create around 550 permanent jobs. This expansion of Bracell’s portfolio will strengthen its market presence and contribute to regional economic development.
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At 625 meters above the ground and with a span of 1,420 meters between mountains, China inaugurated the highest bridge in the world — and the 2-hour journey now takes 2 minutes.
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While in Brazil a 10-story building takes 2 years to complete, in China a company stacks pre-fabricated modules and raises the entire building in just 28 hours and 45 minutes.
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China inaugurates a 24 km monster that is a bridge, tunnel, and museum at the same time — and 90,000 cars pass through it every day.
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New J.Macêdo factory receives an investment of R$ 300 million, expands pasta production in the Northeast, creates jobs, and boosts the economy in Ceará.
Investments in Technology and Sustainability
In addition to the tissue paper factory, Bracell is also investing R$ 2.5 billion in the construction of a sodium chlorate and hydrogen peroxide production plant, chemical components used in the cellulose production process. These investments aim to diversify the company’s activities and consolidate its position as one of the leading companies in the field in the country, as well as generate more jobs.
Bracell also demonstrates its commitment to technology and sustainability by inaugurating the Bracell Learning Institute (BLI) at its manufacturing unit in Lençóis Paulista, São Paulo. This institute offers various courses for employees and the local community, contributing to professional and personal development. The company recognizes that investing in knowledge and training, alongside job creation, is essential for driving sector growth and promoting technological innovation.
The Largest and Most Sustainable Pulp Factory in the World
Bracell Celulose has established in Lençóis Paulista, São Paulo, an unprecedented pulp factory in terms of size and sustainability. With an impressive production capacity of up to 3 million tons of kraft pulp per year, this facility stands out as the largest pulp factory in the world. A notable feature is its operational flexibility, allowing for the interchange between the production of kraft and soluble pulp according to market demands.
In addition to its impressive size, this factory also stands out for its commitment to sustainability. Bracell has invested in the expansion of its forestry operations to the state of Mato Grosso do Sul, a strategic decision that directly impacts job and income generation in local communities. This expansion aims to promote responsible forestry management and contribute to environmental preservation.
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