Brasil supera potências e lidera uso de IA nas empresas em 2025

Brazil Surpasses the U.S. and Japan in AI Use in Companies and Stands Out as a Digital Power by 2025

Written by Caio Aviz

Published on 31/05/2025 at 10:00

Updated on 30/05/2025 at 19:53

Executiva brasileira interage com painel digital de IA, representando o protagonismo do país na capacitação empresarial em tecnologias emergentes

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Global Study Reveals Brazilian Leadership in Artificial Intelligence Training in Companies

Brazil has stood out on the international stage by surpassing countries such as the United States, Japan, and Germany in artificial intelligence (AI) training in companies. According to the research “Trust, Attitudes, and Use of artificial intelligence: a Global Study 2025″, conducted by KPMG in partnership with the University of Melbourne, 47% of Brazilian professionals claim to know and use AI tools, positioning the country only behind China, which leads with 64%.

Adoption of AI in the Brazilian Corporate Environment

The study, released on May 29, 2025, interviewed 48,000 people in 47 countries, covering various geographical regions and using a representative sampling based on age, gender, and regional distribution. In Brazil, 53% of respondents are women and 47% men, with 17% aged 18 to 24, 45% from 25 to 44, 28% from 45 to 64, and 10% over 65 years old. The research revealed that 86% of Brazilian companies have already integrated AI into their daily routines. Additionally, 47% of employees use AI tools to complete all of their tasks, while 54% turn to these technologies to carry out obligations instead of learning how to perform them.

Perceived Benefits and Challenges Faced

The main benefits identified by respondents include:

ARTICLE CONTINUES BELOW

Factors That Drive the Adoption of AI in Brazil

Frank Meylan, a partner at KPMG, attributes Brazil’s advancement in AI adoption to the strong presence of technology in the daily lives of the population, from the financial system to social life. He emphasizes that Brazilians are frequent users of technology, such as internet banking and mobile banking. During the pandemic, social programs required the use of applications, promoting widespread digital inclusion and banking, which boosted familiarity with digital technologies.

Future Perspectives and Importance of Regulation

Ricardo Santana, the lead partner at KPMG in Brazil, highlights that to understand AI in companies, it is also necessary to observe the global scenario. Furthermore, he emphasizes that artificial intelligence systems, not knowing borders, directly impact the behavior of people and organizations on a global scale. Therefore, in light of these transformations, it becomes essential for Brazil to continuously invest in training, regulation, and responsible development of artificial intelligence. In this way, the country can maintain its prominent position and at the same time fully seize the opportunities generated by this emerging technology.

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Brazil Surpasses the U.S. and Japan in AI Use in Companies and Stands Out as a Digital Power by 2025

Global Study Reveals Brazilian Leadership in Artificial Intelligence Training in Companies

Adoption of AI in the Brazilian Corporate Environment

Perceived Benefits and Challenges Faced

Factors That Drive the Adoption of AI in Brazil

Future Perspectives and Importance of Regulation

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Brazil Surpasses the U.S. and Japan in AI Use in Companies and Stands Out as a Digital Power by 2025

Global Study Reveals Brazilian Leadership in Artificial Intelligence Training in Companies

Adoption of AI in the Brazilian Corporate Environment

Perceived Benefits and Challenges Faced

Factors That Drive the Adoption of AI in Brazil

Future Perspectives and Importance of Regulation

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In Botswana, a salt flat of up to 16,000 km² that was once an African megalake spends months as an absolute white desert, but during the rainy season it transforms into a shallow sea that reappears from nowhere and can be seen from space in the middle of southern Africa.

Bavarian archaeologists unearthed a medieval skeleton that had an articulated iron hand in place of its left arm, and the discovery reveals that doctors were already creating sophisticated prosthetics over 500 years ago.

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