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Global Study Reveals Brazilian Leadership in Artificial Intelligence Training in Companies
Brazil has stood out on the international stage by surpassing countries such as the United States, Japan, and Germany in artificial intelligence (AI) training in companies. According to the research “Trust, Attitudes, and Use of artificial intelligence: a Global Study 2025″, conducted by KPMG in partnership with the University of Melbourne, 47% of Brazilian professionals claim to know and use AI tools, positioning the country only behind China, which leads with 64%.
Adoption of AI in the Brazilian Corporate Environment
The study, released on May 29, 2025, interviewed 48,000 people in 47 countries, covering various geographical regions and using a representative sampling based on age, gender, and regional distribution. In Brazil, 53% of respondents are women and 47% men, with 17% aged 18 to 24, 45% from 25 to 44, 28% from 45 to 64, and 10% over 65 years old. The research revealed that 86% of Brazilian companies have already integrated AI into their daily routines. Additionally, 47% of employees use AI tools to complete all of their tasks, while 54% turn to these technologies to carry out obligations instead of learning how to perform them.
Perceived Benefits and Challenges Faced
The main benefits identified by respondents include:
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- Improvement in work efficiency, with a reduction in time spent on repetitive tasks and gaining knowledge to solve problems;
- Generation of ideas, such as producing messages and emails, adapting writing according to the context;
- Translation of content;
- Enhancement of creativity;
- Greater accuracy in the information needed to perform the work.
However, the research also pointed out concerns among users, particularly regarding cybersecurity and data privacy. These fears are understandable, given the high incidence of fraud in the country. The majority of respondents expressed support for the need for AI regulation.
Factors That Drive the Adoption of AI in Brazil
Frank Meylan, a partner at KPMG, attributes Brazil’s advancement in AI adoption to the strong presence of technology in the daily lives of the population, from the financial system to social life. He emphasizes that Brazilians are frequent users of technology, such as internet banking and mobile banking. During the pandemic, social programs required the use of applications, promoting widespread digital inclusion and banking, which boosted familiarity with digital technologies.
Future Perspectives and Importance of Regulation
Ricardo Santana, the lead partner at KPMG in Brazil, highlights that to understand AI in companies, it is also necessary to observe the global scenario. Furthermore, he emphasizes that artificial intelligence systems, not knowing borders, directly impact the behavior of people and organizations on a global scale. Therefore, in light of these transformations, it becomes essential for Brazil to continuously invest in training, regulation, and responsible development of artificial intelligence. In this way, the country can maintain its prominent position and at the same time fully seize the opportunities generated by this emerging technology.
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