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Brazilian Mayor Uses Humorous Sign to Raise Awareness About Littering, Goes Viral on Social Media

Author profile image Romário Pereira de Carvalho
Written by Romário Pereira de Carvalho Published on 25/06/2026 at 09:05 Updated on 25/06/2026 at 09:06
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Video staged by Mayor Xexéu Marcel uses humor to criticize those who abandon waste in inappropriate places and guides Prata residents to dispose of recyclables, electronics, and debris at the Ecopoint inaugurated in 2024

It happened last year, but it still resonates. The mayor of Prata, Xexéu Marcel (PP), drew attention on social media by posting a video against the irregular disposal of waste in the municipality of Triângulo Mineiro. In the staged recording, a sign states that only “self-confessed cuckold” dumps waste there, while the population is advised to use the municipal Ecopoint.

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Mayor of Prata bets on humor to raise awareness

In the video posted on Instagram, a man appears wearing a helmet with horns while disposing of trash in an inappropriate area. Then, Xexéu Marcel enters the scene and reinforces the message displayed on the sign.

The mayor states that there is no justification for abandoning waste at that point, as the city has a specific structure to receive different types of materials.

Ecopoint receives debris and electronics

The first Ecopoint of Prata was inaugurated at the beginning of 2024. The facility is part of the Acelera Prata project and receives recyclable materials, electronic waste, and debris from construction.

The structure offers residents an appropriate place for disposal, preventing these materials from being abandoned on streets, lots, or other unsuitable areas.

Campaign highlights respect for the community

According to the municipal administration, the initiative of the mayor of Prata is not just about environmental preservation. The campaign also aims to reinforce respect for public spaces shared by the population.

This article was prepared based on information released by the Prata City Hall and Mayor Xexéu Marcel, with data, numbers, and statements preserved as per the consulted material.

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Romário Pereira de Carvalho

I have published thousands of articles on recognized portals, always focusing on informative, direct content that provides value to the reader. Feel free to send suggestions or questions.

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