BRF Is Investing R$ 8 Million in Its Unit in Buriti Alegre, Goiás. The Unit Now Holds the Title of “Smart Factory”
BRF, owner of the brands Perdigão and Sadia, announced this Monday (11) that it will invest R$ 8 million in the modernization of its factory in Buriti Alegre, Goiás. According to the company, the manufacturing unit will begin to operate under the smart factory concept, featuring various state-of-the-art technologies.
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The factory update in Goiás will use new technologies in automation, Internet of Things – IoT, data analytics, and cloud computing. BRF also states that with the investment, it aims to reduce costs and increase production efficiency.
According to BRF’s Operations Innovation Manager, Carlos Coutinho, in a statement, the company has taken an important step in the municipality of Buriti Alegre, Goiás, by beginning to automatically collect data on the production process. Thus, controls such as quantity, final temperature, and product weight are carried out in real-time in the factory, further enhancing their quality and providing greater agility in decision-making.
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The factory in Goiás, which will now leverage state-of-the-art technologies, is part of the company’s 4.0 project, which is also taking place in other units in Seropédica (RJ) and Marau (RS). By 2025, BRF plans to invest R$ 700 million in digital transformation initiatives. The modernization with technologies at the Goiás plant was included in the project, which was announced at the end of last year.
BRF Plans to Modernize All Its Brazilian Factories
In addition to its unit in Goiás, the company also announced in August the modernization of its factories in Rio Grande do Sul, where approximately R$ 181 million would be invested in the installation of new technologies, generating jobs and income for the State.
According to the company’s CEO, Lorival Luz, the investment will focus on the expansion and upgrading of production plants in Marau, Serafina Corrêa, and Lajeado, as well as a new feed unit in Gaurama. In addition to these, the company also expects the feed factory in Arroio do Meio to be updated.
The investment promises to generate new job opportunities and will be carried out by mid-next year, with R$ 44 million already applied. The CEO also states that the investments represent an advance in the Vision 2030 plan.
BRF Investing in Technology
Last week, BRF announced that it will invest R$ 1.5 million until 2023 in Software As A Service to create preventive approaches and analyze risk scenarios. In the next two years, the expectation is to invest around R$ 12.5 million in fraud prevention using technology.
In operation since August, the system used by the company has 20 times more capacity to analyze data, speeding up the recognition of irregularities. This investment is part of the R$ 700 million to be allocated to BRF’s digital transformation initiatives by 2025.

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