BYD Will Produce These Pickups in Brazil: Hybrids with Up to 235 Hp, 40 Km/L, and 1,200 Km Range That Promise to Disrupt Strada, Toro, Hilux, and Company.

Written by Alisson Ficher

Published on 12/12/2025 at 12:56

Updated on 12/12/2025 at 13:52

BYD planeja produzir três picapes híbridas no Brasil, com foco em eletrificação, autonomia elevada e concorrência direta com Strada, Toro e Hilux.

Be the first to react!

BYD Strategy Prepares Three National Hybrid Pickups, Testing In Progress In Brazil And Production Concentrated In Bahia, Targeting From The Compact Segment To Medium Models To Face Traditional Leaders Focused On Electrification, Autonomy And Operational Cost.

BYD is preparing an offensive in the pickup market in Brazil with at least three projects in development and plans for assembly in the country, according to information published by columnist Marlos Ney Vidal of UOL Cars and by specialized websites that have recorded prototype testing on the road.

The strategy includes models of different sizes, from compact to medium, in a line that should coexist with the Shark, which is currently sold in Brazil as imported.

The manufacturer’s bet is to use the combination of electrification and combustion engine with technology geared towards the Brazilian market, in a range currently dominated by the Fiat Strada and Toro, in addition to medium pickups like the Toyota Hilux, Ford Ranger, and Chevrolet S10.

ARTICLE CONTINUES BELOW

Three Development Fronts And Showcase At The Beijing Auto Show

The most advanced project, according to reports, is a pickup derived from the Song Pro SUV, expected to be presented at the Beijing Auto Show in 2026.

The fair, called Auto China, already has dates announced to take place between April 24 and May 3, 2026, in the Chinese capital.

Meanwhile, prototypes of this model have been seen testing in Brazil, still camouflaged.

The proposal is to position it as a direct rival to Fiat Toro, Ram Rampage, and Ford Maverick, in an intermediate size and price range that has gained strength in recent years.

In addition to that, reports mention two other parallel developments.

BYD plans to produce three hybrid pickups in Brazil, focusing on electrification, high autonomy, and direct competition with Strada, Toro, and Hilux.

One of them targets the entry-level segment, focusing on the leadership of Fiat Strada.

The other would be a medium pickup, with 4×4 drive and typical solutions of the one-ton segment, to face traditional competitors such as Hilux, Ranger, and S10.

Production In Camaçari And Strategic Role Of The Bahia Plant

The assembly of these utilities is attributed to the BYD factory in Camaçari, Bahia, which began industrial operations in the country in 2025.

The plant is working with a phased transition to full structure.

In reports published throughout 2025, the automaker and local authorities mentioned a progressive nationalization schedule, with the factory expected to be fully operational by 2026.

In this arrangement, the Shark appears as the largest pickup in the current portfolio and serves as a technological showcase for the brand.

In Brazil, it is presented as a plug-in hybrid, with a 1.5 turbo engine and two electric motors, one on each axle.

This architecture ensures all-electric all-wheel drive.

The suggested MSRP in 2025 by specialized publications was around R$ 379.8 thousand, with reports of discounts in retail offers.

Pickup Based On The Song Pro And Anticipated Numbers

For the model derived from the Song Pro, the available information is still mainly circulating as backstage anticipations and projections attributed to industry sources.

According to what has been published, the pickup is expected to inherit the flex hybrid system associated with the Song Pro.

The model is also expected to follow the design of the Song family, with 4×2 drive in the base and 4×4 in the more complete configurations.

Figures mentioned include 235 hp of combined power, fuel consumption around 40 km/l, and total autonomy close to 1,200 km.

Additionally, there is a reference to about 100 km of range in electric mode.

So far, however, this data has not appeared as specifications officially confirmed by BYD.

Therefore, these are targets or estimates reported by columnists and specialized outlets.

These figures are still subject to change until the official presentation and commercial launch.

There is also an indication that the commercial name would be defined in January, but without a verifiable public confirmation in the institutional material available so far.

Compact Hybrid Pickup And The Challenge Of Facing The Strada

In the plan for a compact model, the target is clear: the Fiat Strada, which remains one of the best-selling vehicles in the country.

The model has led the segment for years and accounts for a significant share of Fiat’s volume in Brazil.

The thesis, according to publications, is to offer a smaller pickup with electrification as the central differential, targeting a mixed use between work and city.

In this context, fuel costs and energy efficiency gain weight in the strategy.

Even with this direction, the project’s stage is described as in development.

The engineering timelines are still in progress, and there is no official technical sheet released.

The narrative points to cooperation between China and Brazil teams, aligned with the brand’s discourse of adapting technologies to local reality, especially in the use of flex hybrid systems.

Medium 4×4 Pickup Targets Leaders Of The Traditional Segment

For the third front, medium-sized, the information attributed to insiders indicates a configuration with 1.5 turbo combustion engine combined with two electric motors.

The set would form a 4×4 system with electrification on the axles.

The proposal would be to position below the Shark but still aim for high load capacity and great autonomy.

Reports mention the use of leaf springs, a common feature in medium pickups geared towards work.

A goal of autonomy above 1,200 km per tank and load is also mentioned.

The arrival at dealerships is indicated for the end of the first half of 2027, without official confirmation from the brand.

So far, there is no definitive public data on power, consumption, load capacity, or a finalized commercial calendar.

With prototypes in testing and industrial expansion underway in Camaçari, the movement signals a repositioning of BYD beyond electrified SUVs and sedans.

The entry into the pickup segment occurs precisely in one of the most competitive markets in the country.

When the official specifications are presented, what is likely to weigh more for the Brazilian consumer: price, real autonomy, or robustness against already established rivals?

BYD Will Produce These Pickups in Brazil: Hybrids with Up to 235 Hp, 40 Km/L, and 1,200 Km Range That Promise to Disrupt Strada, Toro, Hilux, and Company.

BYD Strategy Prepares Three National Hybrid Pickups, Testing In Progress In Brazil And Production Concentrated In Bahia, Targeting From The Compact Segment To Medium Models To Face Traditional Leaders Focused On Electrification, Autonomy And Operational Cost.

Three Development Fronts And Showcase At The Beijing Auto Show

Production In Camaçari And Strategic Role Of The Bahia Plant

Pickup Based On The Song Pro And Anticipated Numbers

Compact Hybrid Pickup And The Challenge Of Facing The Strada

Medium 4×4 Pickup Targets Leaders Of The Traditional Segment

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Great Atlantic Sargassum Belt has ceased to be a climatic phenomenon and has become a biological system that feeds on itself, with 8,000 kilometers in length, 37 million tons of algae, and scientists confirm that it is now permanent.

A British company has installed in the middle of the ocean the world’s first floating platform that generates electricity 24 hours a day from the temperature difference between the surface and the depths of the Atlantic, without relying on wind or sun.

China is building an artificial island in the middle of the sea, covering 20 km², to construct the largest offshore airport in the world, the Dalian Jinzhouwan. This $4.3 billion project is anchored on more than 3,000 pillars embedded in the rock beneath the ocean and is scheduled to open in 2035.

A robot named Walter does the work of five bricklayers per hour and can save the construction industry, where the average age of professionals is 46 years and almost no one wants to learn the trade anymore, in the United Kingdom.

Engineers had to pour concrete mixed with tons of ice throughout entire nights in the Dubai desert to erect the Burj Khalifa; any carelessness could clog the pipes half a mile high.

The James Webb telescope spotted a planet 700 light-years from Earth with mornings full of sand clouds and nights with clear skies, the temperature difference between the two hemispheres reaches an impressive 170 degrees.

After nearly twenty years of halted and resumed construction, the Transnordestina has reached 79% completion and finally promises to connect the hinterland to two ports on the Northeast coast.

Madrid wants to build the world’s largest Ferris wheel at 260 meters and €300 million, surpass Dubai, transform Spain’s landscape, and create its own ‘Eiffel Tower’ in a project that still faces resistance and depends on approval.

Celso Portiolli flies over a beach in SC by helicopter, calls the destination the ‘diamond of Brazil’ and buys an apartment for up to R$ 2.4 million in a city of 27,000 inhabitants that moved R$ 4 billion in real estate.

BYD officially enters the semiconductor race by launching the Xuanji A3, a self-developed chip in China that reinforces the technological verticalization strategy and can reduce costs in millions of smart vehicles.

While SpaceX lands rockets as a routine, Spain wants to enter orbit with its own recoverable microlauncher; the Miura 5 emerged from a Spanish startup, gained a complex in Kourou, and aims to transform small satellites into a sovereign European market.

BYD Will Produce These Pickups in Brazil: Hybrids with Up to 235 Hp, 40 Km/L, and 1,200 Km Range That Promise to Disrupt Strada, Toro, Hilux, and Company.

BYD Strategy Prepares Three National Hybrid Pickups, Testing In Progress In Brazil And Production Concentrated In Bahia, Targeting From The Compact Segment To Medium Models To Face Traditional Leaders Focused On Electrification, Autonomy And Operational Cost.

Three Development Fronts And Showcase At The Beijing Auto Show

Production In Camaçari And Strategic Role Of The Bahia Plant

Pickup Based On The Song Pro And Anticipated Numbers

Compact Hybrid Pickup And The Challenge Of Facing The Strada

Medium 4×4 Pickup Targets Leaders Of The Traditional Segment

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Great Atlantic Sargassum Belt has ceased to be a climatic phenomenon and has become a biological system that feeds on itself, with 8,000 kilometers in length, 37 million tons of algae, and scientists confirm that it is now permanent.

A British company has installed in the middle of the ocean the world’s first floating platform that generates electricity 24 hours a day from the temperature difference between the surface and the depths of the Atlantic, without relying on wind or sun.

China is building an artificial island in the middle of the sea, covering 20 km², to construct the largest offshore airport in the world, the Dalian Jinzhouwan. This $4.3 billion project is anchored on more than 3,000 pillars embedded in the rock beneath the ocean and is scheduled to open in 2035.

A robot named Walter does the work of five bricklayers per hour and can save the construction industry, where the average age of professionals is 46 years and almost no one wants to learn the trade anymore, in the United Kingdom.

Engineers had to pour concrete mixed with tons of ice throughout entire nights in the Dubai desert to erect the Burj Khalifa; any carelessness could clog the pipes half a mile high.

The James Webb telescope spotted a planet 700 light-years from Earth with mornings full of sand clouds and nights with clear skies, the temperature difference between the two hemispheres reaches an impressive 170 degrees.

BYD officially enters the semiconductor race by launching the Xuanji A3, a self-developed chip in China that reinforces the technological verticalization strategy and can reduce costs in millions of smart vehicles.

How GMC decided to create a cheaper “mini Hummer” after the failure of giant electric vehicles and revealed radical SUVs that promise to take on the Bronco and Wrangler with a brutal look, futuristic technology, and off-road capability in the USA.

Chile inaugurates the first electric highway for the trucks that drive its economy, installs high-power chargers over 400 km, and aims to reduce diesel dependency in a logistical shift to Puerto Montt by 2030.

After nearly twenty years of halted and resumed construction, the Transnordestina has reached 79% completion and finally promises to connect the hinterland to two ports on the Northeast coast.

Madrid wants to build the world’s largest Ferris wheel at 260 meters and €300 million, surpass Dubai, transform Spain’s landscape, and create its own ‘Eiffel Tower’ in a project that still faces resistance and depends on approval.

Celso Portiolli flies over a beach in SC by helicopter, calls the destination the ‘diamond of Brazil’ and buys an apartment for up to R$ 2.4 million in a city of 27,000 inhabitants that moved R$ 4 billion in real estate.

BYD officially enters the semiconductor race by launching the Xuanji A3, a self-developed chip in China that reinforces the technological verticalization strategy and can reduce costs in millions of smart vehicles.

While SpaceX lands rockets as a routine, Spain wants to enter orbit with its own recoverable microlauncher; the Miura 5 emerged from a Spanish startup, gained a complex in Kourou, and aims to transform small satellites into a sovereign European market.