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Cacau Show Invests R$ 2 Billion in Cacau Park in Itu and Inaugurates the Largest Roller Coaster in Latin America, at 55 M in Height and 120 km/h.
Cacau Show surprised the public by announcing a bold investment outside the chocolate sector, consolidating its definitive entry into the leisure and hospitality market. Located in Itu, in the interior of São Paulo, the billion-dollar park called Cacau Park is already taking shape with the completion of its first major attraction: the largest roller coaster in Latin America, developed by the Dutch manufacturer Vekoma, known for designing rides for Disney parks.
With a total investment of R$ 2 billion, Cacau Park occupies a land area of one million square meters, within an even larger area acquired by the company’s founder, Alexandre Costa, reaching 16 million square meters. The official opening is scheduled for 2027, with an expectation of receiving around 3 million visitors per year.
Cacau Show Roller Coaster: Speed and Height Records in Brazil
The main attraction is the Cacau Show roller coaster, considered the tallest and fastest on the continent in its launch category.
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The ride reaches 120 km/h in just five seconds, stands at 55 meters high, and covers a distance of 1 km. The structure has the capacity to accommodate up to 1,000 people per hour, with two trains of 16 seats each.
Alexandre Costa, founder of Cacau Show, celebrated the achievement: “This roller coaster is the fastest and tallest in Latin America and will attract people from all over Brazil and other countries”. The bet is clear: to transform a solid brand in the chocolate sector into a reference in the entertainment and tourism industry as well.
Billion-Dollar Park in the Interior of SP: Experience Retail on a Large Scale
The creation of Cacau Park materializes Alexandre Costa’s vision that the retail of the future will be increasingly associated with experience. A global leader in the number of chocolate franchises, with nearly 5,000 points of sale and a revenue of R$ 6.2 billion in 2023, the company has been diversifying its portfolio in recent years, investing in themed hotels, cocoa farms, and even the Playcenter.
Now, the bet is on a billion-dollar park in the interior of SP that goes beyond entertainment: it will be a complete tourist destination, blending gastronomy, emotional memory, and large-scale fun.
Attractions of Cacau Park: More Than 50 Options for the Whole Family
The park will feature more than 50 attractions distributed in themed areas, inspired by major international complexes:
- City Walk: official entrance of the park, with an open-air boulevard, exclusive shops, and restaurants.
- Fábrica Show: an interactive chocolate factory that tells the story of the brand and its products.
- Vila la Creme: a space dedicated to Alexandre Costa’s journey, with shows and classic attractions like bumper cars in styled Beetles.
- Cocoa Forest: an immersive thematic area with nature and family experiences.
- Maia Adventure: a space inspired by ancient civilizations, featuring temples, pyramids, and thrilling rides.
Additionally, Cacau Park will have two hotels with 1,330 rooms and an open-air shopping area, reinforcing the concept of an integrated tourist destination.
Challenges and Potential of the Billion-Dollar Bet
Despite the enthusiasm, Cacau Show will have to face significant challenges. Brazil does not have a solid tradition of large amusement parks, and the public is demanding when it comes to entertainment.
The indirect competition with international destinations, such as the parks in Orlando, is a factor that puts extra pressure on the quality of the attractions and services offered.
On the other hand, the privileged location near the Castello Branco Highway and the strength of the Cacau Show brand can be decisive differentiators in attracting visitors from all over the country. If the strategy is successful, the park could become one of the largest cases of retail diversification in Brazil, transforming a chocolate company into a powerhouse in the tourism and hospitality sector.
Cacau Show, From Franchises to Entertainment Giant
Founded in 1988, Cacau Show has built its trajectory as one of the most recognized brands in Brazil, especially for its accessible franchise model that led it to nearly 5,000 points of sale.
With Cacau Park, the company takes an unprecedented step: transforming the prestige of its brand into a billion-dollar park in the interior of SP, with the largest roller coaster in Latin America as a symbol of a new phase.
And you, do you believe that the Cacau Show roller coaster and Cacau Park have the potential to establish Brazil as a global entertainment tourism destination?
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