‘Electric Cars and Combustion Vehicles Could Be Purchased for the Same Price in the Coming Years,’ Says GM’s Tax Director

GM Will Stop Producing Combustion Cars By 2040 To Focus On Electric Cars. By Then, The Prices Of Both Types Of Vehicles Will Be Basically Equal, So Consumers Will Look For Quality And Autonomy, Not Price

Marina Willisch is a member of a group of young leaders from large companies in the country. The director studied in Germany and graduated in law, working in legal, tax, and financial areas, with 15 years in the automotive industry. Marina joined Mercedes-Benz Brazil in 2003 and, ten years later, was invited by GM to be the tax director. According to her, in a few years, electric cars and combustion cars may be purchased at the same price.

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General Motors Faces Challenges In The Automotive Industry In 2021

According to Marina, 2021 was a year of overcoming challenges and evolution for GM. The ongoing pandemic and the shortage of components for combustion cars were some of the main obstacles. However, the company faced these challenges and moved forward.

According to the director, regarding the creation of technologies for the country, any decisive process for bringing investment, innovation, or product creation is done collegially. General Motors listens to all areas so the best way to achieve the expected result can be studied. The new Montana, for example, is an exceptional product. It is one of the combustion cars that will please people who carry a lot of things and have a large family.

The tax director of GM cannot provide more details to avoid giving a “spoiler” of the vehicle. The Chevrolet brand is very well accepted by Brazilian consumers and has a strong engineering background. Brazil has a large human capacity, with very technical, committed, and specialized people, which gives GM a major competitive advantage.

GM’s Global Goal Aims To Bring More Electric Cars To The National Market

Regarding the arrival of electric cars, Marina states that she wouldn’t risk making predictions; however, for General Motors, the goals are: zero accidents, traffic jams, and emissions. This is a global plan that has been implemented since 2017 and of which Brazil is a part.

“In five years, there will be electric cars with great prices, comparable to combustion cars. The choice will be based on the type of product, not on price. The technology already exists; however, mass production requires a larger investment,” highlights the director.

It is necessary to show the benefits of electric cars. GM’s tax director states that she once took a Bolt with a 350 km range and got home with 370 km, and asserts that consumers need to have this kind of experience.

GM Will Stop Producing Combustion Cars To Focus On Electric Cars

Combustion cars will last in the country for a long time, and that is not a problem. The company is improving the technology of these engines. With the federal program aimed at innovation “Inovar Auto,” GM reduced emissions from its cars by 22%.

With the new phase of the emissions reduction program PL7, which came into effect this year, an average improvement of 43% in energy efficiency has been achieved. Regardless, all automakers in the sector will shift to electric cars.

NOTE: The data collected to produce this article were taken from the series of interviews ‘Estadão Mobilidade Insights’ with industry leaders