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The Advances In Artificial Intelligence Are Remodeling Professions And Accelerating Changes In The Brazilian Job Market, Revealing Deep Impacts In Different Sectors That Few Expected — And Indicating Transformations That Challenge Workers And Companies To Reinvent Themselves.
The generative artificial intelligence, known as GenAI, is expected to radically transform the Brazilian job market, affecting approximately 31.3 million jobs in the country by 2025, according to an analysis by the consulting firm LCA 4intelligence based on a study by the International Labour Organization (ILO).
About 5.4% of Brazilian workers perform functions with a high degree of exposure to technologies such as ChatGPT, which can be almost entirely automated, putting job security in these sectors at risk.
This figure represents a significant increase of 4.3 percentage points compared to 2012, indicating an acceleration in the presence of artificial intelligence in the national professional environment.
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The impact is expected to concentrate in at least 13 professional areas, directly involving 5.538 million workers.
Among the most vulnerable professions are financial analysts, stock brokers, web developers, telemarketers, and general clerks.
The degree of influence of AI is measured by the level of exposure of the function, which goes up to 4 – the higher the index, the greater the probability of the task being automated.
Since 2012, the share of Brazilian workers with some degree of exposure to artificial intelligence has risen from 26.8% to 30.5% in 2025, as adapted by LCA for the national market based on ILO data.
Despite the advancement of automation, experts warn that AI will not eliminate jobs, but rather provoke a transformation in the tasks performed.
According to Bruno Imaizumi, who is responsible for LCA’s study, there will be a “restructuring of activities within occupations, with AI taking over routine tasks and freeing up time for more complex and creative actions.”
He emphasizes that this change can result in significant productivity gains for the affected workers.
Luís Guedes, a professor at FIA Business School, highlights that the concept of the “impact” of AI on employment needs to be viewed carefully.
“If someone in the early 20th century asked who would be affected by electricity, the answer would certainly be ‘everyone’,” he illustrates.
For Guedes, artificial intelligence should alter almost all occupations, but that does not mean that the functions will cease to exist.
“AI will reconfigure the job market, creating new specializations and requiring constant adaptation from professionals,” says the professor.
See The 13 Professions Most Impacted By Generative AI:
- General Clerks
- Financial Analysts
- Web and Multimedia Developers
- Agents and Brokers of Stocks, Currency, and Other Financial Services
- Loan and Financing Agents
- Text Processing Machine Operators and Typists
- Data Entry Operators
- Accounting and Cost Calculation Workers
- Statistical, Financial, and Insurance Services Professionals
- Payroll Officials
- Personnel Service Workers
- General Administrative Support Professionals
- Telemarketers
The transition to this new technological landscape may be especially difficult for the most vulnerable workers, particularly those with lower education levels.
Therefore, experts like Bruno Imaizumi advocate that public policies aimed at workforce retraining and support for small and micro enterprises should be prioritized by the State.
This view was also shared by Nobel Prize-winning economist James A. Robinson during a conference on the impacts of AI on the job market in the Global South, held in Saudi Arabia in January 2025.
Robinson emphasized the urgent need for governments to develop strategies that enhance productivity in the face of changes brought about by artificial intelligence and the climate crisis.
A group that deserves special attention is young people aged 14 to 17, who occupy the third most vulnerable level to transformations caused by generative AI.
In Brazil, at least 12.8% of workers in this age group are at level 4 of exposure to automation, reflecting the concentration of these young people in administrative and operational roles.
According to a report presented at the same ILO conference, in Global South countries, six in ten young people aged 15 to 24 work informally, a rate that rises to eight in ten in the poorest nations.
The Global South currently hosts 1.1 billion young people, and it is projected that this number will rise to 1.2 billion by 2033; however, only 420 million will have jobs, mostly under precarious conditions.
The LCA research indicates that, although countries like Brazil face a strong impact from GenAI, the most affected nations will be those with higher income and more qualified workers.
“The greater exposure of rich countries to artificial intelligence is linked to factors such as advanced digitalization, robust technological infrastructure, human capital qualification, urbanization, and the presence of information and technology-intensive sectors,” explains Imaizumi.
Another notable fact is the gender disparity in the impact of AI.
In Brazil, 7.8% of women work in occupations highly exposed to automation, more than double the male percentage, which is 3.6%.
This difference occurs because women are concentrated in administrative jobs, offices, and customer service roles, which are more vulnerable to automation.
Additionally, workers with completed high school or incomplete higher education represent 13.9% of those who will be directly affected by GenAI.
Despite the challenges, the advance of artificial intelligence should also be seen as an opportunity.
New professions directly related to AI are expected to emerge, and the restructuring of the market will create space for unprecedented specializations.
For many experts, technology will be an ally in creating jobs that do not even exist yet, requiring constant preparation and adaptation from professionals.
Given this scenario, how do you believe that artificial intelligence could transform your job market? Are you prepared for the changes that GenAI may bring?
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