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Civil engineer Fabrício Rossi analyzed in a video the methods that, according to him, allow Luciano Hang to build Havan’s megastores in about four months. The combination involves flat terrains, standardized pre-fabricated structures, and concrete panels instead of masonry, speeding up each construction.
The speed with which the megastores of Havan come to life across Brazil has become a topic on social media. In a video, civil engineer, architect, and urban planner Fabrício Rossi dissected the construction methods that, according to him, explain how retailer Luciano Hang manages to open giant stores in short timeframes.
According to the engineer, the secret is not in a single trick, but in a combination of choices: flat terrains that avoid heavy earthworks, a standardized and repeated pre-fabricated structure across the country, and the use of concrete panels instead of masonry. Together, these factors would allow each store to be completed in about four months.
Flat terrains: the first step in Luciano Hang’s strategy
The starting point, according to Fabrício Rossi, is the choice of location. He states that Luciano Hang learned early on that, to have a fast and cheap construction, he needs to buy flat terrains, avoiding expenses with earthworks, retaining walls, and support walls.
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On an already leveled terrain, several heavy and time-consuming construction stages simply cease to exist.
This logic aligns with the known strategy of the chain. Havan usually acquires the terrains in advance, as part of a plan to reach around 200 Havan megastores across the country by 2026, the year the company turns 40.
Buying flat terrains in advance, therefore, is the first link in a mechanism designed to save time.
Pre-fabricated structure and concrete panels instead of masonry
According to information from the NDMAIS portal, the second pillar pointed out by the engineer is standardization. According to Fabrício Rossi, all stores in the chain follow a pre-fabricated structure, modular and repeated in different regions, which greatly speeds up execution.
Instead of building brick walls on site, the company would use pre-cast concrete panels for closure, replacing conventional masonry and cutting a good part of the construction time.
This model, of industrialized pieces fitted and bolted together, is common in developed countries and still little explored in Brazil.
In practice, it transforms the site into a kind of assembly: the pre-fabricated structure arrives ready and is quickly erected. Not surprisingly, there are records of Havan megastores that rose from the ground in about two months of visible construction, as occurred at a unit in Rio Grande do Sul.
Polished concrete floors and the industrialized Statue of Liberty
The rush also appears in the internal details. Fabrício Rossi highlights the use of polished concrete floors, a technology that allows concreting large surfaces in a short time, ideal for the large areas of the stores.
In the finishes, he mentions standardized solutions, such as exposed ceilings in part of the environments, localized ceilings, and uniform coatings, all designed to speed up delivery.
Even the brand’s symbol follows this industrial logic. According to the engineer, the Statue of Liberty installed in front of the stores is produced in advance, transported to the location, and assembled on a base already prepared to receive it.
It is another component that arrives ready, in line with the philosophy of reducing work done on site to accelerate the Havan megastores.
The sum that delivers Havan megastores in four months
For Fabrício Rossi, it is the combination of all these elements, and not an isolated factor, that explains the speed. Suitable land, pre-fabricated structures, modular systems, and constructive standardization come together to allow the completion of large projects in a few months.
As he summarizes, this is how, about four months later, Luciano Hang manages to have a mega opening.
Context and caution are important. The explanation is an external reading by the engineer, and not an official technical detailing by the company, even though it is aligned with the rapid-construction standard already observed in the network, with an investment of about R$ 100 million and 200 jobs per unit. Even with the refined method, factors outside the construction site, such as the issuance of permits, can delay the inauguration, something that Luciano Hang himself has publicly complained about on other occasions.
The strategy described by the engineer shows how speed, standardization, and ready-made parts explain the lightning-fast expansion of Havan’s megastores across Brazil.
Tell us in the comments if you think this model of industrialized construction is the future of retail or if the rush could compromise quality.
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