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As part of the strategy to increase its presence in the national market for agricultural and heavy machinery parts, Rech is investing about R$ 7 million in five new stores in Mato Grosso, its home state. The three units opened in recent months are responsible for supplying customers in the cities of Lucas do Rio Verde, Campo Verde, and Água Boa. Two more stores, located in Pontes de Lacerda and Matupá, will open by the end of the year.
The company’s strengthening in Mato Grosso (MT) aligns with the network’s objectives, as the state in the Midwest is considered the agricultural powerhouse of the country and is among the most prominent in the heavy machinery segment for construction. Currently, the network has about 50 units spread across the five regions of the country, with 18 in Mato Grosso.
Alongside the openings in Mato Grosso, Rech is working to further strengthen its brand across the country. The company has diversified its operations geographically and has already secured a presence in the main regions of the agribusiness and development markets for construction, mining, and paving in the national territory. With this scale, the company has managed to serve customers with a good structure even during the pandemic, without interrupting activities and with a portfolio availability of over 50,000 items for all clients.
As highlighted by Rech’s marketing manager, Fabiola Molteni, the company’s goal is to deliver the best solution for the customer, continuously investing in partnerships with national and international suppliers. Rech sells all items in physical stores located in the main regions of the country, through e-commerce, and via remote sales channels, in an integrated omnichannel platform.
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“We are investing in this strategy of diversification and integration of sales channels to get closer to customers. But physical stores continue to play a fundamental role. In the next three years, we intend to establish a presence in more states in the country,” she adds.
Invested since 2018 by Aqua Capital, the largest private equity fund manager specialized in agribusiness in Latin America, Rech has expanded its operations beyond Mato Grosso, opening units in other states: Goiás, Mato Grosso do Sul, São Paulo, Minas Gerais, Paraná, Santa Catarina, Rio Grande do Sul, Pará, Acre, Tocantins, Rondônia, Maranhão, Bahia, Pernambuco, Piauí, and Ceará.
About Rech
Founded in 1994, Rech is one of the largest companies in Latin America focused on manufacturing heavy machinery for agribusiness. The company originated in the city of Sinop (MT) and has expanded to other states.
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