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With Electric Car Sales Falling, Tesla Faces One of Its Toughest Moments. But Elon Musk is Already Planning a New Move
Tesla is facing its worst moment in years. In the past twelve months, profits have dropped and the number of vehicles delivered has plummeted. In April 2025, Elon Musk’s brand registered 5,475 car registrations in Europe, according to the European Automobile Manufacturers Association (ACEA).
In the same month of 2024, that number was 11,540, representing a 52% drop.
In the EFTA countries — which include Iceland, Norway, Switzerland, and Liechtenstein — and in the United Kingdom, the reduction was 49%.
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By the first quarter, global numbers were also alarming: sales fell by 46%, with notable declines in the European and Chinese markets, where the contraction was even greater.
New Bet: Drones and Flying Vehicles
In light of this challenging automotive landscape, Elon Musk is beginning to chart a new path for Tesla.
The strategy now targets drones and the so-called vertical take-off and landing vehicles, known as eVTOL.
This move occurs while the company undergoes a deep reconfiguration, trying to recover from the sales slump.
Elon Musk sees drones as a symbol of national power. During the announcement of the new project, he was direct: “Any country that cannot produce its own drones is doomed to become a vassal of those that can.”
The billionaire also highlighted that the United States currently lacks the capacity to produce drones independently. This, according to him, places the country in a fragile position and reinforces the need to strengthen the local industry.
Billion-Dollar Market and Asian Dominance
According to consulting firm Morgan Stanley, the global drone and eVTOL market could reach US$ 9 trillion in the next decade.
Tesla’s entry into this sector could expand Musk’s reach, who has already revolutionized space with SpaceX and electric cars with Tesla itself.
Currently, the dominance of drone production is in the hands of Asia. China and Japan lead the sector. Analysts indicate that China alone can produce more drones in a single day than the U.S. can in an entire year.
Technology and Geopolitics
Musk’s new front involves more than just innovation technologyca. It has clear implications for national security, industrial sovereignty, and urban mobility.
If Tesla can integrate eVTOLs into its ecosystem, it will be possible to imagine cities with electric cars, charging stations, and vertical landing platforms operating together.
This convergence could enable the creation of services like air taxis and ultra-fast deliveries.
Experts say this accelerates the shift towards cleaner, more efficient, and less congested transportation.
The Global Response to Musk’s Advance
Governments and competitors are paying attention. In Europe, some leaders have already called meetings to discuss how to ensure the continent does not fall behind in the drone race.
Traditional automakers are also moving. Some are seeking partnerships with aviation companies and startups specialized in flying vehicles.
With this, Musk is changing the rules of the game again. The competition is no longer just for electric cars. Now, it is also for control of the skies.
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