In A State Where The Hectare Is Worth Gold, Grains, Fruits, And Vegetables Disappear From Daily Life; The Six-Month Dry Weather And The Lack Of Irrigation Turn Supply Into An Expensive Challenge

Written by Noel Budeguer

Published on 25/11/2025 at 21:23

Mato Grosso lidera a produção agrícola, mas depende de hortifruti vindo de outros estados, e moradores de relatam dificuldade para encontrar produtos de qualidade

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Mato Grosso Leads Agricultural Production, But Depends on Fruits and Vegetables Coming from Other States, and Residents Report Difficulty in Finding Quality Products

Mato Grosso, nationally known for its weight in the Brazilian agribusiness, is facing a contradiction that is hard to ignore. The state ranks at the top nationally in soybean production and also stands out in beef cattle farming, according to IBGE data. Nevertheless, it suffers from the scarcity of basic daily items: fruits, vegetables, and greens, which arrive on shelves with difficulties and often of inferior quality than desired.

In cities like Sinop, in northern Mato Grosso, the scenario is even more evident. The estimate from the state’s Economic Development Secretariat is that over 95% of the fruits and vegetables consumed in the region come from outside. This is confirmed by Secretary José Pedro Serafini, who explains how local consumption almost entirely depends on loads transported over long distances.

Why Does the Largest Agricultural Producer in the Country Not Produce Fruits and Vegetables?

The paradox has an explanation. A combination of economic and climatic factors pushes farmers towards more profitable and less risky crops. Among the main reasons are:

ARTICLE CONTINUES BELOW

When Scarcity Becomes a Business Opportunity

The scarcity of fruits and vegetables in Sinop opened up space for an entrepreneur from Minas Gerais. Vanessa Cristine de Souza reports that when she moved to the city, she immediately noticed the poor quality of the fruits found in supermarkets.

“It was very difficult here. I would go to the market, and it was a struggle to buy good fruit,” she recalls.

At the beginning of this year, Vanessa and her husband decided to turn the problem into an opportunity and opened a distributor of fruits, vegetables, and greens in the city. The demand grew so quickly that the space reserved for stock needed to be expanded and adapted. Today, it operates practically like a market, offering over 100 types of different products to serve residents and merchants in the region.

The business shows how the productive deficit in the state can open doors for those looking to invest in the sector. In the video of the original report, the audience follows the journey of goods until they reach the entrepreneur’s distributor, revealing a long, costly, and still little-explored chain in Mato Grosso.

In A State Where The Hectare Is Worth Gold, Grains, Fruits, And Vegetables Disappear From Daily Life; The Six-Month Dry Weather And The Lack Of Irrigation Turn Supply Into An Expensive Challenge

Mato Grosso Leads Agricultural Production, But Depends on Fruits and Vegetables Coming from Other States, and Residents Report Difficulty in Finding Quality Products

Why Does the Largest Agricultural Producer in the Country Not Produce Fruits and Vegetables?

When Scarcity Becomes a Business Opportunity

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In A State Where The Hectare Is Worth Gold, Grains, Fruits, And Vegetables Disappear From Daily Life; The Six-Month Dry Weather And The Lack Of Irrigation Turn Supply Into An Expensive Challenge

Mato Grosso Leads Agricultural Production, But Depends on Fruits and Vegetables Coming from Other States, and Residents Report Difficulty in Finding Quality Products

Why Does the Largest Agricultural Producer in the Country Not Produce Fruits and Vegetables?

When Scarcity Becomes a Business Opportunity

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Forget petroleum-based asphalt: a Scottish company transforms 684,000 plastic bottles into one kilometer of road that is 60% more resistant and up to 10 times more durable, and the technology has already started replacing traditional asphalt in more than 30 countries.

Austrian engineers have developed an inflatable concrete technology that transforms flat slabs into domes using only air pressure, eliminating scaffolding and temporary forms, and potentially changing the way bridges, tunnels, and curved roofs are constructed worldwide.

China is building an artificial island in the middle of the sea, covering 20 km², to construct the largest offshore airport in the world, the Dalian Jinzhouwan. This $4.3 billion project is anchored on more than 3,000 pillars embedded in the rock beneath the ocean and is scheduled to open in 2035.

Australia prepares to dredge 96.5 million m³ in Moreton Bay to deepen, widen, and realign channels of the Port of Brisbane, in a project of up to 25 years designed to accommodate larger ships and enhance maritime safety and regional port efficiency.

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Spain installs two giant pipelines 2.2 km off the coast to draw water from the Mediterranean and supply a megafacility capable of producing 200 million liters of drinking water per day.

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