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With Limited Sales and Timid Presence in the Market in 2024, the Citroën C4 Cactus Ceases to Be an Official Option, Marking the End of the Compact SUV in Brazil.
What was already on the radar has materialized: the Citroën C4 Cactus is no longer part of the brand’s official portfolio in Brazil. After a 2024 with only 1,017 units sold by the end of November, the compact SUV exits the scene, concluding its six-year journey without great success in sales, but leaving a legacy of boldness and style.
The farewell of the Citroën C4 Cactus was already a rumor hovering over the market. Even with the compact SUV present until recently in the brand’s site configurator, Stellantis, the group that controls Citroën, finally confirmed the model’s removal from the Brazilian line-up. Without the presence of the C4 Cactus, the strategy now focuses on the C3 family, including the SUVs Aircross and Basalt.
Compact SUV Citroën Does Not Sell Well in Brazil
Throughout 2024, the numbers dwindled: of the 1,017 units sold, the best performance occurred in January, with 193 registrations. From there, sales of the compact SUV plummeted to just 24 units last month. In 2023, the scenario was already unpromising: only 1,831 units had been sold.
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In a statement, Stellantis emphasized the model’s role: “The Citroën C4 Cactus became a reference in boldness, design, and performance, and built a legacy that will be continued by the SUVs Basalt and Aircross.” According to the group, the model will continue to be sold in importing countries, but no longer here.
End of the Cactus
With the end of the Cactus, the 1.6 engines in Brazilian versions also come to an end, whether they are the aspirated versions of up to 120 hp or the turbo versions of up to 173 hp. This line of engines, however, remains in production to supply neighboring markets where the compact SUV is still alive.
Throughout its trajectory, the Citroën C4 Cactus gained critical acclaim for its bold design, good interior space, and balanced handling. Without it, Citroën opens a new phase in the country, focusing on products more aligned with local consumer preferences.
