Strategies at play: The clash between automakers over the future of the former Ford factory
According to the website Olhar Digital, the stage seemed set for the acquisition of the former Ford factory in Camaçari (BA) by the Chinese giant BYD. However, a new player entered the game, the Brazilian automaker Lecar. The dispute is fierce, and now the fate of the factory is no longer so certain.
Opportunities and investments: BYD and Lecar’s proposals for the electric car sector
Lecar, a national electric vehicle manufacturer, showed interest in the Lecar factory. Ford in Camaçari (BA), presenting a proposal to the Bahian government. Like BYD, Lecar plans to establish an electric car assembly plant there, bringing innovation and jobs to the region.
Meet Lecar: A new promise in the Brazilian automobile industry
Founded in 2022 by businessman Flávio Assis, Lecar already stands out in the national market. With a team of experienced engineers and ambitious plans, the company is ready to open its first factory in Flores da Cunha (RS) and launch its inaugural model, the Model 459, inspired by Tesla technology.
Lecar and BYD now they are competing not only to acquire a factory, but also to dominate the electric vehicle market in Brazil. While BYD offers a consolidated proposal, Lecar brings with it the entrepreneurial spirit and the promise of innovation. The future of the former Ford factory in Camaçari (BA) is at stake, and only time will tell who will emerge victorious in this battle for leadership in the national automotive sector.
