Fiat Strada Surpasses Volkswagen Polo and Leads the Ranking of the Best-Selling Cars in September. Check Out the Updated Top 10 and Highlights.
Fiat Strada Takes the Lead and Threatens Established Leadership
The Fiat Strada closed the last days of September with 12,056 registrations, opening more than 2,600 units ahead of the Volkswagen Polo, which registered 9,405.
The survey from Fenabrave indicates that, with only two business days left, the Volkswagen Polo is unlikely to regain leadership.
Thus, the compact pickup advances to dethrone the Volkswagen hatchback, which had been dominating the ranking of the best-selling cars for several months.
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Volkswagen Polo Holds Second Place, but Sees Rivals Catch Up
Even under pressure, the Volkswagen Polo maintains 2nd place, but has lost momentum against the strength of the Strada. Meanwhile, the competition for the podium has taken on new contours.
The Fiat Argo, with 8,378 units, surpassed the Hyundai HB20, which fell to 4th place with 7,824. The change in positions reveals the instability of the top 10 and reinforces how quickly sales can change in the automotive market.
Saveiro Surprises and Puts Volkswagen in the Top 5
Among the positive highlights, the veteran Volkswagen Saveiro shone. With 7,575 units registered, the pickup appears in the overall top 5 and records one of the best performances in its history.
Moreover, this result strengthens Volkswagen’s presence among the best sellers, as the brand places three models among the top ten.
SUVs Secure Space in the Ranking of the Best-Selling Cars
While pickups advance, SUVs remain strong in the ranking. The Toyota Corolla Cross continues to serve as a reference, with 6,461 units. Just behind, the newcomer Volkswagen Tera appeared impressively with 6,190 registrations, clearly showing its potential to compete for space among the leaders.
Next, the Chevrolet Onix appears with 6,174 units, followed by the Nissan Kicks (5,532) and the Hyundai Creta (5,167), completing the top 10.
Volkswagen T-Cross Loses Strength and Risks Dropping Out of the Top 20
While the Volkswagen Saveiro and Tera celebrate good results, the Volkswagen T-Cross is facing a significant drop. The model recorded only 4,205 units and occupies 16th place, threatened by the Jeep Compass (4,122).
Therefore, the negative performance of the T-Cross stands out, as it had been one of the best-selling compact SUVs in the country.
Sedans and Other Highlights in the Market
The Chevrolet Onix Plus is the only sedan among the top twenty, with 4,666 units. In addition, the Fiat Toro maintains consistency, surpassing 4,600 registrations with the arrival of the 2026 lineup.
Among the compact models, the Renault Kwid appears with 4,450 units, while the Fiat Mobi adds up to 3,899. The Jeep Renegade, on the other hand, continues to drop and figures with 3,630.
Top 10 Best-Selling Cars in September
According to Fenabrave, the updated ranking is as follows:
- Fiat Strada – 12,056
- Volkswagen Polo – 9,405
- Fiat Argo – 8,378
- Hyundai HB20 – 7,824
- Volkswagen Saveiro – 7,575
- Toyota Corolla Cross – 6,461
- Volkswagen Tera – 6,190
- Chevrolet Onix – 6,174
- Nissan Kicks – 5,532
- Hyundai Creta – 5,167
Conclusion: Intense Competition and Changes in the Market
The ranking of the best-selling cars in September shows how the Brazilian market remains dynamic. While the Fiat Strada consolidates its leadership, the Volkswagen Polo struggles to maintain its position.
Furthermore, the rise of the Volkswagen Saveiro and the newcomer Tera reinforces the brand’s strength, while the T-Cross raises concerns with its sharp decline. Therefore, the coming months promise even more movement in the top 10 of the best sellers.

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