The WEG Factory That Will Receive the Investment Is Located in the Municipality of Itajaí, Santa Catarina
WEG S.A., a global company in electromechanical equipment, has announced an ambitious investment plan of R$ 87 million to expand its production capacity and strengthen production processes in Itajaí/SC. The company intends to allocate investments to the two new factories in the Santa Catarina municipality, further boosting its operations in the energy and automation market, according to the WEG website.
The investment includes the construction of a modern metalworking shop, dedicated to manufacturing parts, pieces, and enclosures for frequency inverters, soft-starters, and special switches used by machine manufacturers. In addition, the company will build a new factory for sockets and switches, aiming to serve the building infrastructure market, both commercial and residential.
Both facilities will be built in the same industrial park where the company already has factories for electrical centers, dry transformers, and wire drawing. The project, expected to be completed by the end of 2024, aims to strengthen the vertical integration of the company’s production processes, ensuring greater autonomy and efficiency in production.
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Mother of two who couldn’t leave her village in India takes a 20-day masonry course, starts a company with other women, receives a large production order, and changes her financial situation.
Sustainable Growth Strategy
WEG has carefully planned its factory in Itajaí to allow for gradual and consistent growth in production capacity, thereby meeting the company’s expansion demands over the coming years. The region was strategically chosen due to its favorable business environment and the abundant supply of transportation companies, which will enable the optimization of logistics costs and the consolidation of shipments with other WEG operations in Itajaí and Jaraguá do Sul.
With the new investments, WEG will significantly expand its built area in Itajaí, creating over 300 new jobs in the next 5 years. Currently, the company employs more than a thousand employees in its operations in the Santa Catarina city.
The Company WEG
Founded in 1961, WEG has been a global leader in the capital goods industry, focusing on motors, gear reducers, and electric drives, generators, energy products and systems for electrification, automation, and digitalization. The company stands out for its constant innovation, developing solutions aimed at energy efficiency, renewable energies, and electric mobility.
With industrial presence in 15 countries and commercial operations in 37 countries, WEG sells its products to over 135 countries worldwide. In 2022, the company achieved a net revenue of R$29.9 billion, with 50.3% coming from sales made outside Brazil.
The investment in Itajaí reinforces WEG’s ongoing commitment to expand its operations, drive the local economy, and provide innovative energy solutions to meet the growing demands of the market.

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