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Heineken’s New Factory in the Northeast Will Increase Beer Production in the Region, Providing Job Opportunities for Residents!
The Heineken Group announced, this Thursday, an investment of R$ 1.5 billion in its beer factories in the northeast, in Igarassu (PE) and Alagoinhas (BA). The aim of the investment is to expand production capacity in the region and, consequently, the supply of its brands in the Brazilian market, according to the Money Times website.
With the injection of funds, the Igarassu factory in the northeast will have its production capacity tripled for the Amstel and Devassa brands. Meanwhile, the operation of returnable packaging lines will grow by 45%. The Alagoinhas factory will see the production of the Heineken brand increased by 60%, which has Brazil as the world’s largest consumer country, according to the company.
Water Efficiency and Energy Consumption Reduction in the Northeast
The statement from Heineken brewery also highlights that part of the resources will be directed towards the implementation of technologies that will make the northeast factory a reference in water efficiency, reducing water consumption used in production by 30% within three years.
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In turn, the Igarassu plant will have 100% renewable energy sources, such as biogas and biomass. This change will allow a 25% reduction in thermal energy consumption. Thus, Heineken is advancing its sustainability policy, which aims to reduce negative environmental impacts in the production chain.
Previous Investments by Heineken
Last year, Heineken invested R$ 1.8 billion in the construction of a new beer factory in Passos (MG) and R$ 320 million in the factories of Jacareí and Araraquara (SP). In 2020, the group invested R$ 865 million to expand the Ponta Grossa (PR) factory.
With the expansion of its northeast factories, Heineken is also expected to create new job positions. The company did not disclose how many jobs will be opened in the northeast but has already indicated that hiring will especially seek qualified labor. The company also stated that it intends to establish partnerships with state institutions for professional training.
Market Impact
The expansion of Heineken’s units in the northeast will bring significant impacts to the beer market in the country. With an increasingly competitive market, the brewery seeks to strengthen its presence in one of the most promising regions of the country, the northeast. Additionally, the increase in production capacity of the northeast factory may be a response to the growing demand for alcoholic beverages during the pandemic, when the consumption of beers and other beverages at home became more frequent.
Heineken’s investments in the breweries of Igarassu and Alagoinhas represent a great opportunity for the company to expand its presence in the Brazilian market and reinforce its sustainability policy. Thus
