Heineken Group And Ambev, The Largest Beer Producers On The Planet, Promote Responsible Alcohol Consumption, Encouraging Millions Of Users To Pursue A Balanced Lifestyle

Written by Flavia Marinho

Published on 10/10/2022 at 10:40

Heineken e Ambev as maiores fabricantes globais de cerveja – Imagem AgoraRN

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Heineken And Ambev Encourage Responsible Alcohol Consumption And Positively Impact Millions Of People Through Digital And Physical Initiatives

With the goal of encouraging the public to seek a more balanced lifestyle, the global beer giants Ambev and Heineken have promoted activations in both physical and digital spaces to encourage responsible alcohol consumption.

In the second half of September, Heineken held an event at Congonhas and Guarulhos airports. The German brewery rented a Localiza car at one of these airports, where drivers had the chance to toast their moment with a complimentary Heineken 0.0, the brand’s alcohol-free version.

Heineken Allocates 10% Of Its Budget For Awareness Initiatives And Aims To Ensure The Availability Of Alcohol-Free Beer In 100% Of Bars And Restaurants By 2025!

In order to provide tips on how to consume alcohol responsibly, Heineken partnered with Rafaella Tuma. The designer, illustrator, and influencer created a video of an illustration that was posted on the official group’s Instagram page and shared on Rafaella’s profile. With these two initiatives, the company aims to positively impact around 420,000 people.

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The World’s Largest Beer Manufacturer Is Celebrating The 14th Edition Of The Responsibility Day And Launches The Campaign #DáUmaSegurada To Promote Responsible Alcohol Consumption

Ambev, the world’s largest beer producer, is celebrating the 14th edition of Responsibility Day – one of the most important dates on the company’s calendar, which honors its daily commitment to the responsible consumption of alcoholic beverages.

Furthermore, with the goal of encouraging moderate alcohol consumption, Ambev is launching the #DáUmaSegurada campaign.

The campaign concept was inspired by a slang used on social media that, despite having a humorous tone, was adapted to raise awareness about the responsible consumption of alcoholic beverages.

Developed by DraftLine, the Mutato operation for Ambev, the initiative shares tips on how to enjoy moments more fully, such as alternating drinks with water and food. To reinforce the campaign’s message, Ambev enlisted EsseMenino and Juvi for a social media action with the influencers and the brand.

Heineken Group And Ambev, The Largest Beer Producers On The Planet, Promote Responsible Alcohol Consumption, Encouraging Millions Of Users To Pursue A Balanced Lifestyle

Heineken And Ambev Encourage Responsible Alcohol Consumption And Positively Impact Millions Of People Through Digital And Physical Initiatives

Heineken Allocates 10% Of Its Budget For Awareness Initiatives And Aims To Ensure The Availability Of Alcohol-Free Beer In 100% Of Bars And Restaurants By 2025!

The World’s Largest Beer Manufacturer Is Celebrating The 14th Edition Of The Responsibility Day And Launches The Campaign #DáUmaSegurada To Promote Responsible Alcohol Consumption

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

A Chinese factory in Guangdong is assembling a humanoid robot every 30 minutes while Tesla, Figure, and Boston Dynamics still struggle to deliver 10 thousand per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

Secret chamber sealed 4,500 years ago found in the Pyramid of Khufu, and Hawass announces its opening to the world in 2026

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

Germany installed vertical solar panels on a lake in Bavaria, and the result broke conventional logic: instead of producing energy at midday peak, the plant generates more early in the morning and in the evening, exactly when families turn on appliances and factories are in full swing.

While communities suffer from water scarcity and the advancing desert, women in Morocco use nets high up in the mountains to trap fog droplets, fill reservoirs, and transport drinking water through more than 10 km of piping.

The traffic sign with an arrow pointing down that confuses thousands of drivers may indicate an invisible risk on the road, and many people pass by it without understanding its true meaning.

Berlin opens a 25,000 m² hole in the center and unearths its medieval origins, with archaeologists racing against construction to save coins, latrines, shoes, ceramics, and bones of the first inhabitants before the site soon becomes urban apartments.

Mother and daughter left the city, became cheesemakers, and now sell sheep’s milk products in RS, according to a report, with award-winning sweets, their own agribusiness, and a demanding routine balancing motherhood, animals, climate, production, and sales in a niche market.

Small city in Rio Grande do Sul receives Havan megastore with 11,000 m², four cinemas, and a food court, in a unit that will be the 192nd of the chain and reinforces the expansion plan for all Brazilian states.

COSCO’s multipurpose ship docks at Sepetiba Tecon with containers, vehicles, steel coils, and subway cars, reinforcing schedules that handle different cargoes in a single operation at Brazilian ports.

Heineken Group And Ambev, The Largest Beer Producers On The Planet, Promote Responsible Alcohol Consumption, Encouraging Millions Of Users To Pursue A Balanced Lifestyle

Heineken And Ambev Encourage Responsible Alcohol Consumption And Positively Impact Millions Of People Through Digital And Physical Initiatives

Heineken Allocates 10% Of Its Budget For Awareness Initiatives And Aims To Ensure The Availability Of Alcohol-Free Beer In 100% Of Bars And Restaurants By 2025!

The World’s Largest Beer Manufacturer Is Celebrating The 14th Edition Of The Responsibility Day And Launches The Campaign #DáUmaSegurada To Promote Responsible Alcohol Consumption

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

A Chinese factory in Guangdong is assembling a humanoid robot every 30 minutes while Tesla, Figure, and Boston Dynamics still struggle to deliver 10 thousand per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

Secret chamber sealed 4,500 years ago found in the Pyramid of Khufu, and Hawass announces its opening to the world in 2026

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

Germany installed vertical solar panels on a lake in Bavaria, and the result broke conventional logic: instead of producing energy at midday peak, the plant generates more early in the morning and in the evening, exactly when families turn on appliances and factories are in full swing.

While communities suffer from water scarcity and the advancing desert, women in Morocco use nets high up in the mountains to trap fog droplets, fill reservoirs, and transport drinking water through more than 10 km of piping.

A R$ 25 million bridge in Santa Catarina will replace a ferry at a tourist spot, cross the Araranguá River, gain two lanes, LED lighting, and create a new road connection with construction authorized in 2026.

While the US Navy lines up 122 ships in the Golden Fleet, Russia is launching the 35-meter, 208-ton Sarmat ICBM that carries 10 warheads and reaches 35,000 kilometers.

China built the largest railway station in Asia in just two years, with 475,200 m², solar energy, welding robots, and smart technology.

Egypt announces in the Nile Delta the discovery of natural gas at Eni’s Nidoco N-2 well with 50 million cubic feet per day in West Abu Madi.

With 52,000 m² and planned to operate 24 hours a day, the new Mercado Livre distribution center will be installed in Itupeva and is expected to create more than 2,000 jobs.

The traffic sign with an arrow pointing down that confuses thousands of drivers may indicate an invisible risk on the road, and many people pass by it without understanding its true meaning.

Berlin opens a 25,000 m² hole in the center and unearths its medieval origins, with archaeologists racing against construction to save coins, latrines, shoes, ceramics, and bones of the first inhabitants before the site soon becomes urban apartments.

Mother and daughter left the city, became cheesemakers, and now sell sheep’s milk products in RS, according to a report, with award-winning sweets, their own agribusiness, and a demanding routine balancing motherhood, animals, climate, production, and sales in a niche market.

Small city in Rio Grande do Sul receives Havan megastore with 11,000 m², four cinemas, and a food court, in a unit that will be the 192nd of the chain and reinforces the expansion plan for all Brazilian states.

COSCO’s multipurpose ship docks at Sepetiba Tecon with containers, vehicles, steel coils, and subway cars, reinforcing schedules that handle different cargoes in a single operation at Brazilian ports.