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Heineken And Ambev Encourage Responsible Alcohol Consumption And Positively Impact Millions Of People Through Digital And Physical Initiatives
With the goal of encouraging the public to seek a more balanced lifestyle, the global beer giants Ambev and Heineken have promoted activations in both physical and digital spaces to encourage responsible alcohol consumption.
In the second half of September, Heineken held an event at Congonhas and Guarulhos airports. The German brewery rented a Localiza car at one of these airports, where drivers had the chance to toast their moment with a complimentary Heineken 0.0, the brand’s alcohol-free version.
Heineken Allocates 10% Of Its Budget For Awareness Initiatives And Aims To Ensure The Availability Of Alcohol-Free Beer In 100% Of Bars And Restaurants By 2025!
In order to provide tips on how to consume alcohol responsibly, Heineken partnered with Rafaella Tuma. The designer, illustrator, and influencer created a video of an illustration that was posted on the official group’s Instagram page and shared on Rafaella’s profile. With these two initiatives, the company aims to positively impact around 420,000 people.
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It’s not just China: a giant bridge was built next to the highway and moved into place during a 12-hour operation.
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Two Swiss students have created a 3D-printed terracotta brick that cools bus stops and squares by up to 9 degrees using only water, clay, and solar energy, without using electricity from the grid, in a project that repurposes an ancient technique against the extreme heat of cities.
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China wants to build a city on the Moon using robots that transform lunar soil into bricks and 3D-printed habitats in the shape of an eggshell: the plan envisions Chinese astronauts living on the surface by the end of the next decade.
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While old bridges still span railways around the world, in the United States a 2,300-ton structure was assembled off-site and transported by barge along the Hudson River to replace a century-old bridge.
These initiatives are part of the group’s global commitment to responsible consumption, which allocates 10% of Heineken’s budget for awareness actions. Additionally, in Brazil, the company aims to ensure nationwide coverage of alcohol-free beer in 100% of bars and restaurants by 2025 through the Heineken 0.0 brand, and expand its awareness initiatives across the company, with the goal of positively impacting one million young people directly and indirectly by the same period.
The World’s Largest Beer Manufacturer Is Celebrating The 14th Edition Of The Responsibility Day And Launches The Campaign #DáUmaSegurada To Promote Responsible Alcohol Consumption
Ambev, the world’s largest beer producer, is celebrating the 14th edition of Responsibility Day – one of the most important dates on the company’s calendar, which honors its daily commitment to the responsible consumption of alcoholic beverages.
Furthermore, with the goal of encouraging moderate alcohol consumption, Ambev is launching the #DáUmaSegurada campaign.
The campaign concept was inspired by a slang used on social media that, despite having a humorous tone, was adapted to raise awareness about the responsible consumption of alcoholic beverages.
Developed by DraftLine, the Mutato operation for Ambev, the initiative shares tips on how to enjoy moments more fully, such as alternating drinks with water and food. To reinforce the campaign’s message, Ambev enlisted EsseMenino and Juvi for a social media action with the influencers and the brand.
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