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The mansion that appeared in “Family Ties,” a soap opera broadcast by TV Globo in 2000, was transformed into high-end accommodation in Rio de Janeiro, with daily rates that reached R$ 22 thousand and a proposal based on memory, exclusivity, and experience
The mansion used as the setting for “Family Ties,” a soap opera by TV Globo aired in 2000, has been converted into accommodation in Rio de Janeiro, with daily rates that reached R$ 22 thousand and a proposal focused on experience, memory, and exclusivity.
From soap opera to accommodation
The property began receiving guests in an exclusive model, with personalized services and environments that preserve references from the period when it served as a set for the television production.
The new phase of the mansion follows a proposal aimed at high standards, combining temporary stays, service, and elements that refer to the time of the soap opera’s recordings.
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Value of the mansion linked to narrative
According to Tamara Lorenzoni, a brand strategist with international experience and a specialist in the luxury market, the interest in this type of accommodation is not sustained solely by the house.
She states that the desire lies in the narrative carried by the space, in a symbolic heritage that connects memory, emotion, and cultural repertoire, creating value beyond traditional hospitality.
Construction of meaning
Tamara asserts that when the proposal is built with care, the place ceases to be just an address and becomes a more deeply lived experience.
She also mentions that every detail needs to support this story with precision, coherence, and without excess, so that the experience maintains meaning within the presented proposal.
Market movement
The transformation of the mansion also accompanies a movement in the real estate market, which begins to value attributes linked to experience and the way the property is perceived.
For Thiago Castilho, a real estate developer and specialist in innovative construction processes, the case shows a more dynamic use of the property, with the potential to generate value through the experience offered.
Castilho emphasizes that this type of conversion requires preserving the essence of the space while delivering comfort and quality compatible with this audience profile.
With information from Extra.globo.
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