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Instagram finally delivers the feature that many people wanted and now allows users to reorganize posts, change the profile appearance, and highlight posts without having to delete anything from the grid.

Written by Viviane Alves
Published on 09/06/2026 at 15:17
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New feature allows repositioning photos and Reels on the profile grid, highlighting strategic posts, and refreshing the account’s appearance in a few steps

A new feature on Instagram has started to attract attention among users who like to keep their profile more organized.

The social network released, on Monday, June 8, 2026, a feature that allows reorganizing the order of posts displayed on the profile grid.

The new feature gives more freedom to those who want to highlight specific content, improve the visual appearance of the page, and adjust old posts without needing to delete anything.

According to Meta, the owner of Instagram, the reorganization can be done directly on the profile, through a new options menu.

New feature changes how posts appear on the profile

The tool allows photos, videos, and Reels to be repositioned within the main profile grid.

This way, the user can choose which posts appear first and which are in less visible positions.

This change can be useful for content creators, brands, influencers, and regular users who want to highlight important moments.

Additionally, the feature avoids an old problem: deleting and reposting posts just to change the visual order of the page.

Pinned posts remain at the top of the grid

Even with the reorganization enabled, the pinned posts and Reels continue to occupy the top of the profile.

Therefore, the new chosen order applies only to the other posts on the grid.

This rule maintains the logic of highlighted content, as pinned posts continue to have visual priority on the page.

How to reorganize posts on Instagram

The process is simple and can be done directly in the app.

See the step-by-step:

  • Open your profile on Instagram;
  • Press and hold any post on the grid;
  • Wait for the options menu to appear;
  • Tap on “Reorder grid”;
  • Drag the posts to the desired positions;
  • Confirm the changes.

After confirmation, the new layout starts to appear on the profile.

Thus, the grid can gain a refreshed appearance without deleting photos, videos, or Reels.

Instagram Plus arrived in Brazil a few days earlier

Illustrative screen of Instagram Plus displaying advanced story sharing features, including personalized follower lists and exclusive options available to subscribers of the platform's paid version.
Instagram Plus expands story sharing options and allows creating personalized lists to send content to specific groups of followers.

The grid reorganization was released shortly after the arrival of Instagram Plus in Brazil.

The paid version of the social network began to be available in the country on Thursday, June 4, 2026.

The service costs R$ 10 per month and offers exclusive features for subscribers.

Among the new features is higher priority for stories, which can increase the chances of being viewed by followers.

Stories can remain available for 48 hours

Another feature of Instagram Plus allows stories to stay live for 48 hours.

Currently, regular stories are available for 24 hours.

The subscription also offers follower lists similar to the close friends feature.

With this option, the user can define specific groups to share certain content.

Change reinforces focus on personalization on Instagram

The grid reorganization reinforces a trend of the platform: offering more control over the presentation of the profile.

Now, users can adjust the order of posts, highlight relevant content, and renew the page without losing old posts.

For those who use Instagram as a personal, professional, or commercial showcase, the new feature can facilitate the construction of a more strategic visual identity.

Do you think reorganizing the Instagram grid will help creators and brands make their profiles more attractive, or will this change be used more by those who like to keep everything visually aligned? Share your opinion!

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Viviane Alves

Writer specializing in the production of strategic content covering macro and microeconomics, geopolitics, the energy market, the automotive sector, and global trade.

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