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The GC-V24FFLHB model arrives in the Brazilian market with Inverter compressor, LinearCooling and DoorCooling+ refrigeration, and connectivity with the LG ThinQ app, targeting families who want large volume, compartment organization, and remote control
In July 2026, LG launched its new bet in the premium refrigerator category in the Brazilian market. According to Mundo Conectado, the novelty is the Multidoor GC-V24FFLHB refrigerator, with 670 liters and four doors, sold from R$ 15,199 on the brand’s official website.
The highlight that steals the scene is the InstaView panel: with two taps on the mirrored surface, the door lights up and becomes transparent, allowing you to see what’s inside without opening the refrigerator, a trick that saves energy and ends the classic scene of standing with the door wide open deciding what to eat. The rest of the technical specifications match the size of the promise.
The 4 doors that divide the refrigerator into zones
The Multidoor format is not just aesthetics. The four-door structure organizes the compartments into independent temperature zones, allowing each type of food to be stored in the ideal climate and only opening the necessary section, without releasing cold air from the entire refrigerator with each visit, according to Mundo Conectado. Less lost air means less work for the compressor and a more manageable electricity bill.
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In practice, the design of double doors on top and large drawers below changes the kitchen routine. Fruits, meats, dairy, and frozen foods no longer compete for the same space, and the large family, the model’s declared target audience, gains an internal volume of 670 liters for monthly shopping.
InstaView: the door that becomes a showcase with two taps
The technology that names the line is the most striking. The InstaView panel lights up with two taps on the mirrored surface and reveals the illuminated interior without opening the door, according to Mundo Conectado, transforming a part of the refrigerator into an on-demand showcase. The logic is simple: every time the door opens unnecessarily, the appliance uses energy to recover the temperature, and the transparent window cuts down on many of these openings.
The feature, which the brand already used in side-by-side models, now arrives in the Multidoor format in Brazil. It’s the kind of detail that seemed like a tech fair gimmick and turned into a real selling point, especially in homes with children who open the refrigerator every hour just to look.
Inverter Motor, LinearCooling, and Door Cooling
Inside, the technical specifications follow the top-of-the-line standard. The LG Multidoor refrigerator combines an Inverter compressor, which adapts the rotation to actual use instead of constantly turning on and off, with LinearCooling technology, which reduces temperature fluctuations, and DoorCooling+, which blows cold air also in the door areas, according to Mundo Conectado. The trio tackles the two classic enemies of the refrigerator: energy waste and food spoiling prematurely.
Eletrolar News highlights that the launch expands LG’s premium line in the country, in a move by the brand to compete for consumers who treat the kitchen as the showcase of the house. In this territory, the refrigerator has ceased to be a white corner appliance and has become a central piece of the project.
The phone becomes the refrigerator’s remote control
Connectivity completes the package. Through the LG ThinQ platform, the owner monitors and adjusts the temperature via smartphone from wherever they are, activates functions like quick freezing, and receives intelligent diagnostics of the appliance, according to Mundo Conectado. Left the fair with meat and want the freezer at maximum before arriving home: two taps on the app solve it.
Remote diagnostics also change the relationship with technical assistance. Instead of waiting for a technician to discover the problem, the app itself points out failures and guides the user, shortening the path between the defect and the repair, and avoiding charged visits for issues that can be resolved with an adjustment.
How much it costs and who it makes sense for
The price positions the product without beating around the bush. Starting at R$ 15,199 on LG’s official website, according to Mundo Conectado, the 670-liter Multidoor costs the equivalent of five or six entry-level duplex refrigerators and is aimed precisely at those seeking large internal volume, zone organization, and app control. It is not a product to be exchanged out of necessity, but an upgrade out of desire.
Even so, the long-term cost can soften the value. Inverter Compressor and fewer door openings translate into lower consumption every month, during the many years of a refrigerator’s useful life. For a large family that would make the switch anyway, the difference in the electricity bill over a decade factors into the decision-making.
What this launch says about the Brazilian kitchen
The arrival of another giant in the connected refrigerator segment confirms a trend that is not going back. The kitchen has become the new battleground for home technology in Brazil, with brands competing to put more intelligence, screens, and sensors in the appliance that spent decades being just a cold box. After the TV and the cellphone, it’s the refrigerator’s turn to fight for attention.
For the consumer, the good news is that today’s top-of-the-line technology usually becomes a feature of mid-range models in a few years, as happened with frost free and the Inverter itself.
Tell us in the comments: would you pay R$ 15,000 for a refrigerator that shows what’s inside without opening, or is that still too much luxury for your kitchen?
