Via, a retailer responsible for major brands, announced today the purchase of logtech for its logistics area

Via, the retail company responsible for the Casas Bahia and Ponto store chains, made public this Wednesday, January 12, that it signed the purchase agreement for logtech CNT, a logistics company specializing in complete offers for e-mail operations. -commerce, multimarketplace and platforms in the model plug & play (ecosystem that has interaction between products and services).

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The acquisition price is composed of a fixed and a variable portion (earn-out). The variable portion is subject to the condition that performance targets are met and that Logtech CNT's main executives remain in charge of the business.

If only the fixed portion of the value is considered, the negotiation implies a multiple of approximately 0,20x GMV (gross volume of goods) in 2021.

Differentials that will occur in Via's logistics

According to Via, the acquisition of Logtech CNT has as its main strategic differential the offer of a single package of logistics solutions for e-commerce operations.

In addition, it is very likely that the acquisition will provide a rapid and real improvement in service logistics to customers and partners of the marketplace of Via, mainly considering what concerns the shopping experience and the speed with which the products are delivered.

“The transaction dilutes logistical costs and contributes to: an increase in Via's NPS (Net Promoter Score); raising customer value over time (LTV); and reduction in the cost of acquiring new customers (CAC)”, stated Via in a material fact.

Added to this, the purchase of Logtech CNT will expand the portfolio of services for partners in the current portfolio, which will generate new opportunities for cross sell, agnostically to current and potential new partners or industries, seeking complete solutions for E-commerce.

CNT's experience in logistics

According to Via, Logtech CNT has great experience in the logistics sector, having a history of 11 years in the operation of fulfillment and four years in the operation of fullcommerce. In addition, the company works with two distribution centers located in Barueri, in the state of São Paulo, and in Serra, in the state of Espírito Santo.

Logtech CNT's logistics customer portfolio features a portfolio with several renowned brands in the country and the world, such as Café Pilão, Goodyear, Gradiente, CIMED, Jafra, Santa Lolla and Kraft Heinz.