FG Construction Will Invest R$ 3 Billion in the Construction of Senna Tower, the World’s Tallest Residential Building, in Balneário Camboriú.
The construction and development company FG revealed on Monday details about a project that promises to transform the skyline of Balneário Camboriú (SC). With an estimated investment of R$ 3 billion, FG is about to start the construction of Senna Tower, which will be the tallest residential building in the world. The announcement marks a new chapter in the company’s history, further consolidating its presence in the high-end market.
Details of the Senna Tower Project
Senna Tower will be a remarkable investment in global architecture, expected to be over 500 meters tall.
The project is being developed in collaboration with the Senna Brand, which honors the legacy of the iconic driver Ayrton Senna.
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The forecast is that the work will begin in the second half of 2025 and completion is expected up to 10 years later.
The development will feature 228 residential units. Among them, there are plans for 18 “suspended mansions” with areas ranging from 420 to 563 square meters, 204 apartments of up to 400 square meters, 4 duplex penthouses of 600 square meters, and 2 mega triplex penthouses of 903 square meters.
Additionally, Senna Tower will have 8 high-speed elevators to cater to the demands of its future residents.
The project includes 6 floors dedicated to private leisure areas and an exclusive rooftop for residents, totaling more than 6,000 square meters of leisure area.
There will also be entertainment and dining areas open to the public, as well as an immersive space dedicated to Ayrton Senna, reinforcing the connection with the brand that bears his name.
Investment Approval
Senna Tower has already obtained all necessary permits for its construction, including the Neighborhood Impact Study (EIV), the Environmental Implementation License (LAI), and approval from the city hall of Balneário Camboriú.
The sale of the units is expected to begin in the last quarter of 2024, with more details about the exact number of floors of the building being announced at that time.
Currently, the tallest residential building in the world is 111 West 57th Street, located in New York, standing at 435 meters with 84 floors.
Senna Tower is therefore expected to surpass this mark and establish a new global record.
Impact of FG Construction’s Investment and Strategic Partnerships
FG is one of the largest and most experienced construction companies in Brazil, with over 40 years in the civil construction market.
The company has already delivered 63 mega developments, with approximately 5,500 units.
FG also has the largest land bank in the region, with 3.5 million square meters of future developments, representing an estimated overall sales value (VGV) of over R$ 100 billion.
Currently, FG is involved in 15 “mega works,” and its goal for 2024 is to reach R$ 2.1 billion in VGV.
The construction company conducts over 90% of its transactions with direct financing, demonstrating its strong financial position and capacity to invest in large-scale projects.
Senna Tower will be built with investment from FG in partnership with the Hang Family, owners of the retailer Havan, led by Luciano Hang. FG Empreendimentos is part of Grupo FG Brazil Holding, a privately held company that manages the business of the Graciola Family.

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