Harley-Davidson Electric Motorcycles: CEO Reveals Company Is Currently Transitioning to Become Fully Electric in The Future

Written by Geovane Souza

Published on 19/01/2023 at 11:25

FONTE: LiveWire / Harley-Davidson

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Harley-Davidson Plans to Launch Only Electric Motorcycles in the Future, Which Is Important for the Environment and Can Contribute to a Cleaner and More Sustainable World.

The Harley-Davidson is a motorcycle brand known for its classic bikes with combustion engines; however, recently the company’s CEO announced plans to focus on electric motorcycles in the future. This means that they intend to stop making motorcycles with combustion engines and will dedicate themselves solely to electric bikes.

Over the past few years, Harley-Davidson has gradually expanded the scope of its efforts to launch electric motorcycles. After several years of research and development, the first electric motorcycle available for purchase was the LiveWire.

The riding qualities and performance of the model powered completely by electricity received excellent feedback from customers, but the price of R$ 150,000 led many people to express dissatisfaction.

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Harley-Davidson Executive Did Not Set a Date but Said That the Company’s Total Electrification Process Has Already Begun and That It Plans to Launch Only Electric Motorcycles in the Future

Despite emphasizing that this will not happen quickly and that he has not set a target for the project’s realization (as some other companies do), he clearly indicated that the work has already begun.

“Harley-Davidson will be fully electric, as this is a change that will take place over a considerable period of time,” he continued explaining how he wanted to honor the past while still growing with it, and also commented on how Harley-Davidson intends to launch only electric motorcycles in the future and that this will be done at a natural pace.

As part of this transformation, the brand is striving to attract new customers, whether they have ambitious goals or not. The growth of clothing lines, for example, is one way in which the brand is attracting the attention of individuals who do not fit its target audience and may have never ridden a motorcycle of any kind in their lives.

Electric motorcycles are important because they are more environmentally friendly than bikes with combustion engines. They do not emit pollutants such as carbon dioxide and nitrogen oxides, which affect air quality and contribute to global warming.

Furthermore, they are quieter and do not require fossil fuels, which can help reduce dependence on fossil fuels and protect natural resources. Harley-Davidson’s electric bikes may be more efficient and have lower maintenance costs, as 100% electric models do not require oil, air filters, and other regular maintenance items.

Harley-Davidson Electric Motorcycles: CEO Reveals Company Is Currently Transitioning to Become Fully Electric in The Future

Harley-Davidson Plans to Launch Only Electric Motorcycles in the Future, Which Is Important for the Environment and Can Contribute to a Cleaner and More Sustainable World.

Harley-Davidson Executive Did Not Set a Date but Said That the Company’s Total Electrification Process Has Already Begun and That It Plans to Launch Only Electric Motorcycles in the Future

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Harley-Davidson Electric Motorcycles: CEO Reveals Company Is Currently Transitioning to Become Fully Electric in The Future

Harley-Davidson Plans to Launch Only Electric Motorcycles in the Future, Which Is Important for the Environment and Can Contribute to a Cleaner and More Sustainable World.

Harley-Davidson Executive Did Not Set a Date but Said That the Company’s Total Electrification Process Has Already Begun and That It Plans to Launch Only Electric Motorcycles in the Future

Engineers want to carve through Africa with a giant canal to bring water from the world’s second-largest river to a dying lake on the edge of the Sahara Desert that has already lost 90% of its water.

A giant brown band visible from space, approximately 8,850 kilometers long, connected Africa to America in the Atlantic Ocean, and satellites revealed that it is neither land nor pollution, but the largest accumulation of seaweed in the world, which broke records in 2025.

Instead of burning or burying old tires, an American city is transforming about 2,000 of them into the street itself, paving its first sections with a quieter and more durable rubber asphalt.

In just one cast, fishermen are surprised to capture 14,096 mullets in Bombinhas and close a historic season with 58,000 fish; scene recorded in the Santa Catarina paradise marks the last day of the 2026 season.

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