Harley-Davidson Electric Motorcycles: CEO Reveals Company Is Currently Transitioning to Become Fully Electric in The Future

Written by Geovane Souza

Published on 19/01/2023 at 11:25

FONTE: LiveWire / Harley-Davidson

Be the first to react!

Harley-Davidson Plans to Launch Only Electric Motorcycles in the Future, Which Is Important for the Environment and Can Contribute to a Cleaner and More Sustainable World.

The Harley-Davidson is a motorcycle brand known for its classic bikes with combustion engines; however, recently the company’s CEO announced plans to focus on electric motorcycles in the future. This means that they intend to stop making motorcycles with combustion engines and will dedicate themselves solely to electric bikes.

Over the past few years, Harley-Davidson has gradually expanded the scope of its efforts to launch electric motorcycles. After several years of research and development, the first electric motorcycle available for purchase was the LiveWire.

The riding qualities and performance of the model powered completely by electricity received excellent feedback from customers, but the price of R$ 150,000 led many people to express dissatisfaction.

ARTICLE CONTINUES BELOW

Harley-Davidson Executive Did Not Set a Date but Said That the Company’s Total Electrification Process Has Already Begun and That It Plans to Launch Only Electric Motorcycles in the Future

Despite emphasizing that this will not happen quickly and that he has not set a target for the project’s realization (as some other companies do), he clearly indicated that the work has already begun.

“Harley-Davidson will be fully electric, as this is a change that will take place over a considerable period of time,” he continued explaining how he wanted to honor the past while still growing with it, and also commented on how Harley-Davidson intends to launch only electric motorcycles in the future and that this will be done at a natural pace.

As part of this transformation, the brand is striving to attract new customers, whether they have ambitious goals or not. The growth of clothing lines, for example, is one way in which the brand is attracting the attention of individuals who do not fit its target audience and may have never ridden a motorcycle of any kind in their lives.

Electric motorcycles are important because they are more environmentally friendly than bikes with combustion engines. They do not emit pollutants such as carbon dioxide and nitrogen oxides, which affect air quality and contribute to global warming.

Furthermore, they are quieter and do not require fossil fuels, which can help reduce dependence on fossil fuels and protect natural resources. Harley-Davidson’s electric bikes may be more efficient and have lower maintenance costs, as 100% electric models do not require oil, air filters, and other regular maintenance items.

Harley-Davidson Electric Motorcycles: CEO Reveals Company Is Currently Transitioning to Become Fully Electric in The Future

Harley-Davidson Plans to Launch Only Electric Motorcycles in the Future, Which Is Important for the Environment and Can Contribute to a Cleaner and More Sustainable World.

Harley-Davidson Executive Did Not Set a Date but Said That the Company’s Total Electrification Process Has Already Begun and That It Plans to Launch Only Electric Motorcycles in the Future

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

While cities spend fortunes patching potholes and tons of plastic become waste, the Netherlands transforms over 218,000 recycled cups into a modular bike path that can conceal drainage, cables, and pipes.

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

Goodbye traditional washing machine: Panasonic surprises housewives with the NA-G5 featuring four drums, a 13 kg washer and dryer, a 12 kg dryer, independent mini washers, a heat pump, and a 4-in-1 system awarded at the German Design Award.

While communities suffer from water scarcity and the advancing desert, women in Morocco use nets high up in the mountains to trap fog droplets, fill reservoirs, and transport drinking water through more than 10 km of piping.

Changan and Chery promise mass production of solid-state batteries with 1,500 kilometers of range in 2027 while Tesla still uses lithium and Toyota only promises to deliver theirs in 2028.

Volkswagen admits to Reuters that the value of its cars is falling in Brazil due to the aggressive entry of Chinese companies like BYD, but asserts that it will not enter a price war and believes it is well-positioned to hold back the advance.

How to make charcoal in the backyard using a small oven covered with galvanized sheets and sealed with fine soil, in a traditional Filipino technique called pugon that yields up to one and a half bags of charcoal per burn.

You won’t believe how industrial egg production works in Brazil and the level of technology behind millions of units produced every day.

Material practically banned for almost 90 years makes a strong comeback in construction: made of hemp and lime, it insulates 15 times more than concrete, absorbs CO₂ over the centuries, and challenges an industry that helped push it out of the market.

Harley-Davidson Electric Motorcycles: CEO Reveals Company Is Currently Transitioning to Become Fully Electric in The Future

Harley-Davidson Plans to Launch Only Electric Motorcycles in the Future, Which Is Important for the Environment and Can Contribute to a Cleaner and More Sustainable World.

Harley-Davidson Executive Did Not Set a Date but Said That the Company’s Total Electrification Process Has Already Begun and That It Plans to Launch Only Electric Motorcycles in the Future

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

While cities spend fortunes patching potholes and tons of plastic become waste, the Netherlands transforms over 218,000 recycled cups into a modular bike path that can conceal drainage, cables, and pipes.

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

Goodbye traditional washing machine: Panasonic surprises housewives with the NA-G5 featuring four drums, a 13 kg washer and dryer, a 12 kg dryer, independent mini washers, a heat pump, and a 4-in-1 system awarded at the German Design Award.

While communities suffer from water scarcity and the advancing desert, women in Morocco use nets high up in the mountains to trap fog droplets, fill reservoirs, and transport drinking water through more than 10 km of piping.

Changan and Chery promise mass production of solid-state batteries with 1,500 kilometers of range in 2027 while Tesla still uses lithium and Toyota only promises to deliver theirs in 2028.

Volkswagen admits to Reuters that the value of its cars is falling in Brazil due to the aggressive entry of Chinese companies like BYD, but asserts that it will not enter a price war and believes it is well-positioned to hold back the advance.

Used BYD Dolphin Mini becomes a standout among semi-new cars by selling in 15 days, surpassing HB20, Onix, and Polo in stores, and showing that used electric cars are gaining strength in the Brazilian market in 2026, according to a survey by Indicata released in April.

BMW X7 priced at R$ 1 million impresses with absurd technology, extreme luxury for seven people, and a self-parking system in Brazil

Hyundai launches Exter for around R$ 38,000 in direct conversion, cheaper than Citroën C3, Fiat Mobi, Argo, and HB20 in Brazil; entry-level mini-SUV has a 1.2 engine, six airbags, automated transmission, and even a sunroof in the more expensive car package in India.

Volkswagen admits to Reuters that the value of its cars is falling in Brazil due to the aggressive entry of Chinese companies like BYD, but asserts that it will not enter a price war and believes it is well-positioned to hold back the advance.

How to make charcoal in the backyard using a small oven covered with galvanized sheets and sealed with fine soil, in a traditional Filipino technique called pugon that yields up to one and a half bags of charcoal per burn.

You won’t believe how industrial egg production works in Brazil and the level of technology behind millions of units produced every day.

Material practically banned for almost 90 years makes a strong comeback in construction: made of hemp and lime, it insulates 15 times more than concrete, absorbs CO₂ over the centuries, and challenges an industry that helped push it out of the market.