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At 75, Galvão Bueno Balances His Time Between Sports Commentaries and Managing Bellavista Estate in Rio Grande do Sul, Where He Leads the Bueno Wines Brand and Has Become a Reference in Producing Award-Winning Wines in the Southern Hemisphere.
At 75 years, Galvão Bueno balances his return to major broadcasts — now contracted by Prime Video — with a project in agriculture that has gained scale and awards.
Leading Bellavista Estate in Candiota (RS), the commentator oversees the Bueno Wines brand, created in 2010, and reaps results that have placed him among the prominent names in Brazilian winemaking, recognized in specialized evaluations and competitions.
From the Cabin to the Vineyard: Planned Choice
Before planting the first vineyard, Galvão spent years studying the climate and soil of the Campanha Gaúcha. The experience, he reports, transformed his relationship with wine and with his own work in the field.
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“It changed absolutely everything! […] I saw how the process works there in the field, at the vine,” he told Revista ADEGA, describing the learning experience that goes from vine to glass.
The project took shape in 2010, with the first labels: the red Paralelo 31 and the sparkling Cuvée Prestige.
From there, the winery expanded its lines and harvests, maintaining a focus on quality and on varieties suitable for the terroir of the southern border.
Bellavista Estate: Area, Varietals, and Portfolio
Located on an area of 108 hectares, Bellavista Estate cultivates Merlot, Petit Verdot, Cabernet Sauvignon, Pinot Noir, Sauvignon Blanc, and Chardonnay, among others.
The production supplies reds, whites, rosés, and sparkling wines that make up the portfolio of Bueno Wines, now present in different price ranges and styles.
In addition to the Gaúcha origin, the brand also features labels produced in Italy in partnership with winemaker Roberto Cipresso, in the Bueno–Cipresso project, a strategy that expanded the offering and reinforced the international identity of the business.
Recognition in Evaluations and Competitions
The technical advancement has been reflected in evaluations.
In 2018, the Bellavista Estate Pinot Noir was named the Best Pinot Noir in Brazil at the Grande Prova Vinhos do Brasil, after blind tastings.
The performance solidified the variety in Campanha and projected the winery among the champions of that edition.
At the same time, labels such as Cuvée Prestige have accumulated medals, including gold at the IWSC (International Wine & Spirit Competition) in London.
This recognition added up to consistent scores in guides and specialized publications, reinforcing the quality image of the wines signed by Galvão across different harvests and styles.
Meanwhile, the brand continues to participate in reference competitions and tastings in the region.
Olive Oil, Horses, and Genetics: Other Business Fronts
Galvão’s agribusiness is not limited to grapes. The farm cultivates olive trees of the Arbequina, Arbosana, and Picual varieties, the base of the olive oil produced on the property.
The management of the olive-growing areas occurs in parallel with the harvest calendar and has helped to diversify the group’s revenues.
In livestock, Bellavista works with Hereford cattle and maintains one of the country’s relevant Angus herds, focusing on genetic improvement and holding auctions.
There is also investment in breeding Criollo horses, an emblematic breed of the south, which is part of the farm’s routine and events.
Brand, Management, and Sports Showcase
The decades-long showcase in sports boosts communication, but the management of the business relies on technical teams, partnerships, and long-term planning.
The brand Bueno Wines operates with its own narrative, presenting the winery’s story, product lines, and its connection to the territory of the Campanha Gaúcha, a region that has built a reputation for growing temperate climate vinifera.
Even with a busy sports schedule, Galvão resumed commentating on major games as the voice of Prime Video in January 2025, which kept his name in the news and, indirectly, increased the exposure of the winery to the general public.
His presence in broadcasts of Brasileirão and Copa do Brasil coexists with the routine on the farm, in an arrangement that combines business, personal branding, and agricultural management.
From Passion to Reference
The commentator’s journey in wine helps explain the image of reference built in the Southern Hemisphere.
The careful beginning, the choice of terroir, the technical partnerships, and the results in competitions have formed a measurable trajectory, without shortcuts.
The phrase he told ADEGA — that passion was transformed by contact with the vine and respect for time — summarizes the change of course of a professional who took the discipline from the cabin to the field, finding there a new stage to deliver performance.
Whether through the harvest that reaches the glass, the olive oil from his own olives, or the cattle genetics that goes to auction, the ecosystem built at Bellavista showcases a commentator who has learned to speak another language — that of terroir.
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