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Electric pickup truck market in growing expansion: new electric Ford Ranger will soon arrive on the automotive market and promises to be a direct rival to the Toyota Hilux.
Ford is preparing to launch the Ranger EV, a mid-size electric version of its current pickup truck. The model, which could compete with the Toyota Hilux, is expected to go into production in 2027 and will be based on a new platform developed by a team that operates independently within the company, with less bureaucracy and more creative freedom. led by Alan Clarke, a former Tesla engineer who was instrumental in the development of the Model Y, currently the best-selling car in the world.
Understand Ford's initiative with the official announcement of the new electric Ranger
The new electric Ford Ranger will be the first model to use the brand's new architecture and it looks like this model will be on the electric pickup truck market alongside the traditional combustion version.
All rumors indicate that the architecture used will be the TE1. The current electric pickup truck market is experiencing an intense global price war, driven by overcapacity and the arrival of approximately 150 new electric models expected in North America by the end of 2026.
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This scenario of fierce competition has led some automakers to use a price reduction strategy. However, this strategy can bring risks, such as brand depreciation and future financial problems, according to Ford's president and CEO, Jim Farley.
Meanwhile, Ford has already reduced prices on the 2025 Mustang Mach-E and managed to cut its costs by $5 per unit over the past 28.835 months. With that, the automaker expects to save $24 billion on electric vehicles this year by focusing on cost reduction and operational efficiency.
New electric Ford Ranger could arrive in 2027
Despite being recent on the Brazilian market, the Ford Ranger, rival of the Toyota Hilux, has been on the global market for two years and Ford is already working on the restyling of the current generation, which is expected to debut in mid-2026 and 2027, when the current look will have five years of releases.
According to reports, the new electric Ford Ranger, a rival to the Toyota Hilux, is expected to arrive in 2027, based on a new platform. It is not yet known whether the combustion model will gain the new base or whether it will be something exclusive to the electric pickup truck market, which should be the most logical alternative for Ford.
O The electric pickup truck project is currently under development by the “skunkworks” team” at Ford in California and has the participation of more than 100 people. According to Farley, the most technically qualified and creative professionals from inside and outside Ford were recruited to drive a radical change in the way the brand develops an electric vehicle.
Electric pickup truck market in Brazil
While the new electric Ford Ranger is not enough to compete with the Toyota Hilux, the market has only two electrified pickup trucks: the Ford Maverick and the BYD Shark. Both represent the growing demand for sustainable vehicles and the transition to electrification in the pickup truck segment, each offering its own characteristics that meet different consumer profiles.
The Maverick, for example, combines sportiness and versatility, while the BYD Shark focuses on technology and energy efficiency.
The Ford Maverick is an intermediate pickup truck, equipped with a 2.0 L EcoBoost engine that delivers 253 hp and 38,75 kgfm of torque coupled to an 8-speed automatic transmission.
The BYD Shark has an electric motor that provides a quiet ride. The Shark offers technological features, including a multimedia entertainment system, connectivity and driving assistants. The interior design is spacious and comfortable, ideal for small families.
I think Brazil should moderate its purchase of electric cars. We are not prepared. Where will all this energy come from?