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Davi Lucca, son of Neymar, decided to start working early. At 14 years old, the teenager launched AmigoDino, a brand of collectibles made with a 3D printer.
A business initiative led by Davi Lucca, a 14-year-old teenager, became one of the most talked-about topics on the social network X on Wednesday (17). The young man, whose parents are athlete Neymar Jr. and content creator Carol Dantas, decided to enter the corporate market with the launch of AmigoDino, a virtual store focused on the sale of articulated dinosaurs assembled through 3D printing technology.
The digital project had its initial profile activated in February, however, the sale of products to the general public opened in April. The news divided opinions among internet users, generating everything from memes about the family’s fortune to praise for the young man’s proactive stance.
Social networks debate the young man’s professional initiative
The exposure of the products on the internet turned Neymar’s son’s business into a public debate. Many internet users resorted to irony and humor to comment on the images of the pieces, relating the boy’s work to the recent announcement that the soccer player will be a father for the fifth time.
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“The inheritance decreased, he has to work,” joked a widely shared post.
In another humorous post, referring to the athlete’s medical history, a follower commented: “Have him print a new knee for Neymar.”
On the other hand, a significant group of internet users made a point of applauding Davi Lucca’s stance. Various profiles positively highlighted the fact that a young heir chose to build his own professional path.
One of the supportive posts that gained prominence featured the following analysis from an internet user: “Jokes aside, it’s very admirable to see him working when he could literally retire and live off the inheritance. Neymar has many flaws, but apparently, he is a good father.”
Support from influencers boosts brand promotion
Beyond discussions among internet users, the company’s promotional strategy gained significant traction with the engagement of public figures who are close to the player’s family. Content creators Bruna Biancardi and Amanda Kimberlly supported the initiative by using their personal accounts to showcase the technological collectibles.
Another strong reinforcement came from influencer Shantal Verdelho, who published a video praising Carol Dantas’ attitude in giving autonomy and encouraging a work spirit in her son from adolescence.
In her video account, Shantal showed the details of the miniature received: “Look what arrived at my house: Amigo Dino! It’s from Carol’s son, Davi, who has a 3D printer. Special World Cup edition. This is booming.”
Thematic models and values of 3D products
The AmigoDino catalog was structured around flexible pieces designed to stimulate playfulness, curiosity, and imagination in those who acquire them.
The items are sold individually or in promotional packages organized as follows:
- Thematic model unit: Sold for R$ 99.99.
- Combo with two units: Sold for a total price of R$ 199.98.
- Package with four units: Available for the cost of R$ 399.96.
The kits composed of two or four pieces come with the benefit of free shipping for buyers, who can select color variations among green, pink, orange, and brown.
So far, more detailed information about the financial revenue obtained and the total scale of production has not been provided by the business management.
With information from Revista PEGN
