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A Decade After The Fiat Palio Fire Led As The Best-Selling Car, Check Out The Current Situation Of The Brazilian Automotive Market. The Popular Model From Fiat Had An Initial Price Of Just R$ 24 Thousand.
Today, the Renault Kwid Zen holds the title of the most affordable car in the Brazilian market, with a price of R$ 71,640. However, the scenario was considerably different ten years ago. At that time, the Fiat Palio Fire (two-door version) led as the most affordable popular car, with a value of R$ 24,190. The difference of R$ 48,450 in price can be attributed to various factors, including inflation. However, in this analysis, we will focus on the features and offerings of the popular car, as well as other relevant information.
What Equipment Did The Fiat Palio Fire Offer For R$ 24 Thousand?
On January 1, 2014, the resolutions 311 and 312 from the National Traffic Council (Contran) came into effect, which legally requires two safety items for any car leaving the production line: dual front airbags and ABS braking system, which prevents wheel lockup during hard braking. And the Palio Fire was the cheapest popular car in Brazil at that time to leave the factory with these features as standard. On the other hand, the hatchback was extremely simple, and everything attractive was offered as optional.
To add power steering to the vehicle, it was necessary to invest R$ 1,111. For an additional R$ 3,101, consumers could acquire the Celebration 2 Kit, which included air conditioning, locks, and electric front windows.
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The Toyota Hilux is R$ 75.5 thousand cheaper and bets on the 2.8 turbodiesel engine with up to 204 hp and 50.9 kgfm to catch up with the VW Saveiro, which leads with 4,472 sales.
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The new Renault Koleos has a screen exclusively for the passenger that is invisible to the driver, heated rear seats, and 29 assistance systems, but its Chinese competitors cost R$ 40,000 less and deliver more power.
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The car stored for 38 years: when opening the barn door, what appears is breathtaking and looks like a scene from a movie!
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Fiat works miracles in the Brazilian market, lowers the price of its 0 km hatch to R$ 69,990, reestablishes the model as the cheapest car in the country, and reignites the battle against Kwid and C3.
The option of a radio with a USB input was also available for an additional cost of R$ 182. With these options, the final price of the popular car rose to R$ 28,584. Meanwhile, the four-door version of the Fiat Palio Fire had a selling price of R$ 26,190 at that time.
Performance Of The Cheapest Popular Car In Brazil
The Fiat Palio Fire features a 1.0 flex engine with 75 horsepower and 9.9 kgfm, coupled to a five-speed manual transmission. According to Fiat, fuel consumption was 8.8 km per liter in the city and 10.3 km/l on the highway when fueled with ethanol, and 12.3 km/l and 15 km/l, respectively, when fueled with gasoline.
In terms of size, the popular car measures 3.82 m in length, 1.63 m in width, 2.37 m in wheelbase, 1.43 m in height, and has a trunk capacity of 280 liters. According to the Fipe table, the listed price of the car in the used market is R$ 25,500.
Even after 10 years, many people still opt for the Fiat Palio Fire. In the used car market, Volkswagen leads, with the best-selling car for 27 years being the famous Gol, which is still the preferred choice among used car buyers. In February alone, 55,745 units were sold. Following in sales are the Fiat Uno, with 31,584 units, and the Fiat Palio, with 30,335 units sold.
A Decade Of Difference In The Automotive Market
Currently, 10 years after the reign of the Fiat Palio Fire, the Renault Kwid and Fiat Mobi compete for the title of the cheapest car in the country month by month. Currently, the Renault Kwid holds the position for just R$ 350. While the Zen version of the popular car costs R$ 72,640, Fiat charges R$ 72,990 for the entry-level version of the compact, called Like.
A decade later, there is a vast difference when comparing the list of standard equipment of the cheapest car in Brazil. Among the main items, the Kwid Zen offers side airbags, start-stop, air conditioning, electric windows, electric steering, radio with Bluetooth connectivity, traction and stability controls, electric locks, and tire pressure monitoring.
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