Alex Sales, president of the real estate company Alumbra Empreendimentos Design, comments on the best investments
2024 is expected to be the year of realizing the dream for many Brazilians who want to own their own home. Additionally, it’s an opportunity to acquire a residence for investment in the recurring model with rentals.
Due to the reduction of the Selic interest rate by 0.5 percentage points to 10.75% per year by the Central Bank in the meeting last Wednesday (20), real estate financing is starting to become more attractive for new investments, especially for those looking to buy properties for investment. This was the 6th consecutive cut made by the Monetary Policy Committee (Copom), which stated that another cut of the same magnitude is expected in the next meeting.
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With this drop in the Selic, a specific business segment that becomes particularly heated is the real estate market with lower financing rates. For Alex Sales Izefler, owner of Alumbra Empreendimentos Design, 2024 is the year to invest in real estate. His company, founded in April 2021 in Balneário Camboriú, Santa Catarina, has a general sales value (VGV) of R$ 3 billion, operating in the high-end market with apartments ranging from two to four suites, with selling prices starting at R$ 1.2 million and reaching up to R$ 6 million.
For the real estate market specialist and CEO of Alumbra Empreendimentos Design, a high-end real estate developer on the northern coast of Santa Catarina, attracting people from all over due to its quality of life, Alex Sales Izefler believes that investing in real estate is the most profitable among all existing options: “Certainly, it is the most profitable, especially when purchased off-plan, where it is possible to buy a property paying only 50% during the construction period, and after the property itself can yield rental income to pay off the financing installments and still make a profit. Of course, not all regions of the country allow this type of investment, as we operate in the region that is growing, developing, and appreciating the most in the country. Properties in the Santa Catarina coastline region appreciate on average 18 to 20% per year during the construction period.
The developer owned by Alex Sales Izefler has a lot of history to tell. In 2021, the revenue started at R$ 900 and closed the year 2022 with R$ 6.9 million. A growth of 842,560%. In 2023, the VGV of Alumbra Empreendimentos Design reached R$ 260 million, and the estimate for 2024 is R$ 580 million in VGV (New Launches). With a Land Banking of R$ 3 billion in VGV.

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