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What has changed in the recipes for soft drinks? Why do Coca-Cola, Fanta and Guaraná no longer taste the same as before?

Written by Alisson Ficher
Published 09/05/2025 às 11:02
You're not crazy: the taste of soda has changed, yes. Understand why that Coke or Guaraná from your childhood is no longer the same.
You're not crazy: the taste of soda has changed, yes. Understand why that Coke or Guaraná from your childhood is no longer the same.

Many people claim that soft drinks like Coca-Cola and Guaraná have changed in taste over the years, and there are technical, economic and emotional reasons that explain this silent transformation in the formulas that marked the childhood of millions of Brazilians.

From changes in ingredients to the use of sweeteners and regional variations, understand what may have happened to the soda from your childhood

Have you ever had the feeling that the soda you drank as a child no longer tastes the same?

Whether it's Coca-Cola, Fanta, Guaraná Antarctica or Dolly, many Brazilians share this nostalgic impression.

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For some, the flavor has become “weaker”; for others, the gas seems to have decreased or the “sweetness” is no longer the same. But have the taste of soft drinks really changed — or is it our affective memory that’s to blame?

The answer involves a mix of factors: real changes in the formula, adaptations to the market, health legislation, and even human taste, which changes over time.

The formulas have changed, yes — and more than once

Major soft drink brands have changed their formulas several times over the decades. And that's not exactly a secret.

With increasing pressure for lower-sugar, health-focused products, the industry began to adapt its recipes to meet new legislation and consumer preferences.

A striking example is the reduction of sugar in many soft drinks, replacing it with sweeteners such as sucralose, acesulfame-K and stevia.

This directly affects the flavor, since sweeteners have different taste profiles than regular sugar. Even in products that do not claim to be “zero sugar,” hybrid combinations may be used to maintain the sweet taste with fewer calories.

Furthermore, the quality and origin of the water, the dosage of gas (carbonation), preservatives and flavorings have also undergone adjustments over the years — some for regulatory compliance, others for economic decisions.

Legislation also influenced the taste

Over the last 20 years, Anvisa (National Health Surveillance Agency) has started to demand more transparency in labeling and has limited the use of certain ingredients considered harmful to health.

Artificial flavors, colors and excess sugars have come under more stringent regulation, especially as concerns about obesity, diabetes and metabolic diseases have grown.

In some countries, such as Mexico and Chile, laws require warning labels and tax very sugary drinks.

Brazil is also moving towards similar measures. The industry, in turn, has sought to anticipate the requirements, reformulating its products to avoid penalties and maintain competitiveness.

Economic and logistical factors also influence

A little-known detail among the general public is that the flavor of a soft drink can vary from one factory to another, even within the same country.

This is because Big brands have bottling centers spread across different regions, which may use local ingredients, waters with different characteristics and even slightly different machine calibrations.

We also pack any In times of high inflation, increased logistics costs and variations in the price of raw materials, companies tend to look for cheaper production alternatives.

This may involve switching suppliers, using simpler essences or changing the carbonation process — all of which affect the final flavor.

Taste also changes over time

Another factor that is often overlooked is that our own taste buds change as we age. Science shows that flavor perception changes with age, especially when it comes to sweet and bitter.

Children and teenagers tend to prefer sweeter and more intense flavors, while adults become more critical of sweetness and additives.

So it's possible that today's soda looks a lot like it did in 1990 — but our bodies don't.

We also pack any There is an emotional and psychological factor involved. The taste of childhood is associated with happy moments, holidays, parties and family gatherings.

When you drink a soda today, without that context, it’s natural for it to taste different — even if the formula hasn’t changed that much.

Has Coca-Cola really changed?

Yes, but not always in the way consumers imagine. Coca-Cola has already undergone minor formula changes in several countries.

The most controversial one occurred in 1985, in the United States, with the so-called “New Coke”, which was rejected by the public and quickly withdrawn from circulation.

In Brazil, the changes were more discreet, generally linked to reducing sugar and adjusting ingredients.

In recent years, Coca-Cola Brazil announced a reduction of up to 50% in sugar in some lines, including traditional Coca-Cola.

Although the company does not disclose the exact recipe, experts guarantee that changes of this type directly impact the final flavor — and this may be what many consumers feel when comparing today's drink with that of decades past.

The case of Guaraná Antarctica and Fanta

Both Guaraná Antarctica and Fanta have also undergone reformulations.

In the case of Guarana, the main change involved the origin and concentration of the guarana extract, which directly affects the more “herbal” flavor of the drink.

Fanta Orange, which in the 1990s was extremely sweet, underwent adjustments to reduce sugar and include natural flavorings, especially in the European and Brazilian markets.

What about regional soft drinks?

Soft drinks like Jesus (in Maranhão), Fruki (in the South) or Mineirinho (in Minas) They still preserve traditional formulas in some versions, but even these brands have undergone modernizations.

The global trend of “clean label” — products with more natural and less industrialized ingredients — also begins to influence small manufacturers.

After all, is it nostalgia or reality?

The feeling that soda has changed is real, but it's not just a nostalgic impression. Formulas were adapted, ingredients replaced, legislation modified and even people's tastes evolved.

Your childhood soda was probably different, yes — but so were you. And that explains why the first Coke you had after a game on the road may never be surpassed by any bottle today.

Do you also feel that the soda from your childhood had a different flavor? What was your favorite and why did it leave such a lasting impression on you?

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Alisson Ficher

Journalist graduated in 2017 and working in the field since 2015, with six years of experience in print magazines, stints on broadcast TV channels and over 12 online publications. Specialist in politics, jobs, economics, courses, among other topics. Professional registration: 0087134/SP. If you have any questions, want to report an error or suggest a topic on the topics covered on the site, please contact us by email: alisson.hficher@outlook.com. We do not accept resumes!

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