Owner of Fleischmann eyes Casa de Bolos and transforms a network born in Ribeirão Preto, with 600 stores and a revenue of R$ 720 million, into the new ingredient of a potential turnaround in the franchise market.

Written by Viviane Alves

Published on 23/05/2026 at 14:11

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Network founded in Ribeirão Preto earned R$ 720 million in 2025 and now awaits Cade’s approval to continue under the umbrella of AB Mauri Brasil

A strategic move in the food sector gained momentum this week and put the Brazilian franchise market on alert. AB Mauri Brasil, a subsidiary of Associated British Foods, signed an agreement to purchase 100% of Casa de Bolos, a brand created in 2010, in the city of Ribeirão Preto, in the interior of São Paulo.

The deal still depends on the approval of the Administrative Council for Economic Defense (Cade). The value of the operation remains confidential. Data released by the companies show that Casa de Bolos ended 2025 with a revenue of R$ 720 million and a consolidated presence in more than 250 Brazilian cities.

Purchase of Casa de Bolos will be analyzed by Cade in the coming months

Casa de Bolos store window with various cakes wrapped in transparent containers, decoration in pink tones and a modern internal environment related to the acquisition of the network by AB Mauri Brasil. — Casa de Bolos refrigerated display showcases different flavors of homemade cakes amid the progress of the network’s purchase by the owner of Fleischmann.

Information published by g1 indicates that Cade officially received the notification of the operation on Tuesday, 19. The analysis will be under the responsibility of the General Superintendence of the body, which will assess possible competitive impacts caused by the acquisition.

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Casa de Bolos will maintain brand, franchises, and independent operation

The operational structure of Casa de Bolos will be preserved even after the completion of the transaction. The network will continue to operate independently within AB Mauri Brasil, maintaining its brand, commercial positioning, portfolio, and franchise model.

The strategy adopted by the companies aims to preserve the identity built by the network over the past few years. Accelerated expansion, focus on homemade cakes, and national presence have helped consolidate Casa de Bolos among the largest food franchises in the country.

Consumers and franchisees should not notice immediate changes in store operations. The current model will continue to be used while administrative integration takes place internally.

AB Mauri Brasil expands presence in the Brazilian food market

The history of AB Mauri Brasil spans over 90 years of operation in the country. The company brings together traditional brands in the food sector, including Fleischmann, Fleischmann Gran Finale, Mauri, Aromaferm, Sohovos, and Softase-R.

Distribution partnerships are also part of the company’s operation. Products from brands like Twinings, Ovomaltine, Amigos do Bem, and Danke are included in this commercial portfolio.

The entry of Casa de Bolos could further strengthen the company’s presence in food retail and the franchise segment. The expansion of the operation occurs at a time of consolidation in the Brazilian food market.

Market monitors the impact of the acquisition in the franchise sector

The movement involving a network with more than 600 stores has attracted the attention of investors, entrepreneurs, and industry experts. The integration between a giant in the food industry and a consolidated franchise could generate new strategic movements in the market.

The maintenance of Casa de Bolos’ operational independence indicates that AB Mauri intends to preserve the model responsible for the network’s accelerated growth. Approval from Cade will remain a decisive step for the completion of the operation.

The market now follows the next developments of the regulatory analysis. Could the purchase of Casa de Bolos by the owner of Fleischmann inaugurate a new phase of expansion and consolidation in the Brazilian food franchise segment?

Owner of Fleischmann eyes Casa de Bolos and transforms a network born in Ribeirão Preto, with 600 stores and a revenue of R$ 720 million, into the new ingredient of a potential turnaround in the franchise market.

Network founded in Ribeirão Preto earned R$ 720 million in 2025 and now awaits Cade’s approval to continue under the umbrella of AB Mauri Brasil

Purchase of Casa de Bolos will be analyzed by Cade in the coming months

Casa de Bolos will maintain brand, franchises, and independent operation

Small in size, giant in strategy: an 8-square-meter café becomes a million-dollar brand in the United States after betting on a pink visual, healthy menu, themed brunch, and such a bold identity that it turned coffee into an experience.

AB Mauri Brasil expands presence in the Brazilian food market

Market monitors the impact of the acquisition in the franchise sector

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Owner of Fleischmann eyes Casa de Bolos and transforms a network born in Ribeirão Preto, with 600 stores and a revenue of R$ 720 million, into the new ingredient of a potential turnaround in the franchise market.

Network founded in Ribeirão Preto earned R$ 720 million in 2025 and now awaits Cade’s approval to continue under the umbrella of AB Mauri Brasil

Purchase of Casa de Bolos will be analyzed by Cade in the coming months

Casa de Bolos will maintain brand, franchises, and independent operation

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Market monitors the impact of the acquisition in the franchise sector

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