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Episode in Contagem exposes fake Pix scam, unusual merchant reaction, and social media repercussion after symbolic order sent instead of real delivery, leading to police involvement and reigniting alert about digital payment verification.
A pizzeria located in the Eldorado neighborhood, in Contagem, in the Metropolitan Region of Belo Horizonte, filed a police report after identifying an attempted fake Pix scam on an order of R$ 173, although only R$ 0.01 was actually credited to the account.
On the night of April 24, 2026, the episode gained wide repercussion after the establishment decided to send boxes filled with plaster and rubble instead of the requested pizzas, transforming the situation into a case that quickly went beyond the commercial environment.
In addition to being recorded on video, the action was published on the pizzeria’s social media and began circulating among users, while the case also began to be formally treated as a possible attempted fraud by the competent authorities.
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Fake Pix scam in pizza order
Initially, the order included two pizzas and a soda, placed in an apparently common way through digital contact, without any immediate indication of irregularity in the purchase and payment process presented by the customer.
Soon after sending the Pix key, the supposed buyer forwarded a bank statement indicating the full payment of R$ 173, which, at first, could lead to the release of the order without additional verification.
However, upon analyzing the statement more carefully, the pizzeria owner identified that the amount actually received corresponded to only R$ 0.01, showing a clear discrepancy between the presented proof and the effectively completed transaction.
Given this inconsistency, the merchant Robson da Silva Heleno stated that suspicion arose immediately after the detailed verification of the financial data, which led him to interrupt the normal flow of order preparation.
“The moment I checked, I saw that the amount didn’t match. That’s when I realized they were trying to pull a scam,” Robson told BHAZ.
As reported by outlets such as CNN Brasil, BHAZ, and O Tempo, the order was reportedly placed based on an advertisement published on the establishment’s social media, which broadened the reach of the initial contact.
Furthermore, as the informed address was outside the pizzeria’s direct delivery area, the delivery would depend on the use of a transport application, which also required an additional confirmation step before completion.
Pizzeria’s reaction goes viral on social media
After identifying the attempted fraud, the merchant chose not to prepare the order in the conventional way, opting instead for an alternative response that drew attention due to its unusual nature and the way it was executed.
With the support of his father, Judas Tadeu Heleno, who has been a pizzaiolo for decades, boxes similar to those normally used were assembled, but filled with plaster, flour, and pieces of rubble taken from a nearby dumpster.
Subsequently, the packages were sent to the address provided by the customer, maintaining the external appearance of a normal delivery, which contributed to the later impact of the situation.
The entire process was recorded on video and published on the Nostra Pizza Eldorado profile, where it quickly gained visibility and was shared by various users on social media.
Upon receiving the order, the woman contacted them again to complain about both the contents of the boxes and the absence of the soda that had been initially requested.
At that moment, according to the merchant’s account, she was informed that the attempted scam had been identified, which completely changed the tone of the interaction between the parties involved.
Still according to Robson, the person used different names throughout the service, both on the receipt and in the transport request, which reinforced the suspicion of fraud.
After being confronted with the inconsistency, the customer allegedly blocked the pizzeria’s contact, ending communication without further registered manifestations.
Case registered as attempted fraud
Even without registering a financial loss equivalent to the total value of the order, the merchant decided to formalize the occurrence with the authorities, seeking to document the attempted fraud and allow for eventual investigation of the case.
The occurrence was classified as attempted fraud and forwarded to the Civil Police, who are now responsible for evaluating the presented elements and verifying possible developments.
In such situations, sending false receipts can constitute an attempt to obtain undue advantage through fraud, especially when there is an intention to mislead the merchant.
In the episode recorded in Contagem, the discrepancy between the transferred amount and the presented document was the main factor that prevented the financial loss from materializing.
The repercussion of the case on social media divided opinions among users, highlighting different interpretations of the merchant’s conduct in the face of the attempted scam.
While part of the public highlighted the creativity of the response, others raised questions about the limits of this reaction and possible associated legal implications.
Alert for merchants about Pix payments
Situations like this reinforce the need for increased attention in transactions carried out via messaging applications, especially when payment depends exclusively on receipts sent by the customer.
For this reason, the recommendation is that merchants always confirm the amount has entered the account before releasing any order, in addition to verifying data such as the payer’s name and the consistency of the information presented.
It is also advisable to be suspicious of discrepancies between values, account holders, and delivery data, as these elements may indicate ongoing fraud attempts.
When there is suspicion, the safest procedure involves preserving records of the conversation, proofs, and other evidence, in addition to formalizing the situation by filing a police report with the competent authorities.
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