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Shineray’s Sales Platform Brings a Variety of Options, Including Motorcycles, Scooters, and Electric Bicycles
After the successful launch of Top Locações, its motorcycle rental brand in Brazil, Shineray is now further expanding its presence in the national market with the launch of a digital sales platform focused on electric vehicles. The initiative brings together a variety of options, including motorcycles, scooters, and electric bicycles, with prices ranging from R$ 9,190 (Shi-Bike) to R$ 19,990 (She-S).
On Shineray’s sales platform, consumers have the freedom to choose from various electric vehicles ready for delivery, with the convenience of free shipping across the country. Additionally, the sales site offers payment facilities, allowing customers to split their purchases into up to 12 interest-free installments on credit cards, opt for factory financing (an alternative for those with lower credit limits), or make use of Pix.
Expansion Strategy in the Electric Vehicle Market
Shineray’s supply chain director, Thomas Medeiros, emphasizes that this expansion aims to serve customers across the country, especially in regions where the brand is still not present. Moreover, the strategy seeks to increase Shineray’s market share of electric vehicles in the national scene.
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“Our expectation is that, with this initiative, we can achieve 200% to 300% growth in sales of electric models in a short period. We are already seeing a considerable increase in demand for these products,” says the director.
Although Shineray has 35 Shineray Electric stores spread across Brazil, dedicated exclusively to electric products, Medeiros emphasizes that the focus is now on the expansion of electric mobility. This differs from the combustion segment, where Shineray has already been established and operating in the Brazilian market for 18 years.
“Many customers wanted to purchase our products but faced access limitations. Depending on the region, they can receive their motorcycle or bicycle at home within 15 days after the purchase,” assures Thomas.
Diversity of Electric Vehicles and Efficient Technical Assistance
The new sales site also addresses a frequent concern among electric vehicle consumers: technical assistance. Shineray assures that it is in the process of accrediting technical assistance companies throughout Brazil.
“Even in regions where there is no physical Shineray dealership, we guarantee comprehensive technical assistance to resolve any issues related to maintenance, servicing, or parts,” says the brand’s supply chain director.
Shineray’s sales platform serves a wide range of audiences, covering consumers from classes A, B, and C. Regarding electric bicycles, they particularly attract the younger audience with their innovative and sustainable features.
With this new electric vehicle e-commerce initiative, Shineray continues to position itself as a leading company in electric mobility, offering diverse options for different customer profiles throughout Brazil.
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