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Project approved in Senate committee creates registry against unwanted calls and provides for daily fines of up to R$ 50,000 for companies that violate the block.
Consumers receiving charges intended for unknown persons may demand the permanent removal of their numbers from the databases used by telemarketing and debt recovery companies. The measure is part of PL 2616/2025, approved on Wednesday (8) by the Senate’s Oversight and Control Committee, with provisions for warnings, suspension of activities, and daily fines of up to R$ 50,000 in case of non-compliance.
Authored by Senator Ana Paula Lobato (PSB-MA), the proposal also creates a national registry to identify people who do not wish to receive commercial contacts. The National Telecommunications Agency, Anatel, will be responsible for regulating and overseeing this system.
The approval occurred in a conclusive manner and in a supplementary round. This means that if there is no appeal for a vote in the Senate plenary, the project will proceed to the Chamber of Deputies for analysis.
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Consumer can interrupt unwanted calls with a refusal
One of the main changes foreseen is the recognition that the consumer does not need to accept repeated calls intended for another person. By informing that they do not know the requested name, the line holder can request the removal of their phone from the company’s database.
The request must be stored electronically, creating a record that proves the consumer’s statement. From that moment, new contact attempts may be considered abusive practices.
In the evaluation of the rapporteur, Senator Laércio Oliveira (PP-SE), the simple refusal should be sufficient to end the approaches.
“By recognizing that the simple act of denying knowing the sought person should be enough to interrupt the contacts, the proposal contributes to rebalancing the relationship between companies and citizens, limiting the coercive power of automated and standardized telemarketing practices,” states the report.
The rule mainly aims to address situations where a number was previously used by another person, incorrectly included in a registration, or associated with a debt unrelated to the current line holder.
Registration will allow blocking commercial contacts
The project mandates the creation of a list with numbers linked to the CPF or CNPJ of the holders. Before making a commercial call, companies must consult the system to verify if that person accepts receiving this type of contact.
The structure will be regulated and supervised by Anatel. The goal is to allow the refusal to be identified in advance, preventing the consumer from having to individually reject each company or call received.
The obligations include:
- consulting the registration before making commercial contacts;
- removing numbers when the consumer informs that they do not know the person sought;
- electronically registering the removal request;
- stopping new approaches after the holder’s manifestation;
- respecting the numbers linked to the CPF or CNPJ included in the system.
The proposal covers both telemarketing companies and companies responsible for collections.
Unwanted calls may result in progressive penalties
The text establishes different administrative sanctions for companies that ignore the blocking request. Penalties may start with warnings and escalate according to the severity or repetition of the conduct.
Proportional fines and temporary suspension of activities are also foreseen. In cases where the company continues to call a number that has already requested interruption, the daily penalty may reach R$ 50,000.
Laércio Oliveira classified the sanctions as instruments of a “pedagogical and deterrent” nature. The intention is to prevent the payment of a fine from becoming just another operational cost for companies that use large-scale automated calls.
The rapporteur also highlighted that the functioning of the rule will depend on the oversight exercised by institutions such as Anatel and the Procons.
Call center systems already allow number updates
The implementation of the proposal would not require, according to the report, a technological change incompatible with the current operation of the companies.
Call centers and collection services already use platforms capable of recording information and updating records in real-time. Thus, the consumer’s request could be directly included in the system during or after the call.
Removing the number would prevent different attendants or automatic mechanisms from continuing to try to locate the same person through that line.
For the rapporteur, this technical capability makes the measure feasible. The main challenge will be the compliance with the rule by the companies and the monitoring carried out by the regulatory bodies.
Project protects privacy and peace of mind of holders
Besides regulating the actions of collection services, PL 2616/2025 recognizes the consumers’ right not to be subjected to intrusive contacts that compromise their peace of mind.
Repeated approaches can cause embarrassment, especially when involving third-party debts. In some situations, the consumer informs several times that they do not know the person being sought, but continues to receive calls generated by automatic systems.
The registration and the obligation to remove the number aim to transfer to the companies the responsibility to correct their databases. Currently, the holder often needs to block different phones without being able to prevent new calls originating from other numbers.
With electronic registration, the refusal no longer depends solely on the conversation held with an attendant and becomes a formal obligation for the company.
Measure still depends on the Chamber of Deputies
Despite approval in the Senate committee, the new rules are not yet in effect. The project may proceed directly to the Chamber of Deputies if no appeal is filed for analysis in the House’s plenary.
Only after the completion of the legislative process and the necessary steps for its enactment will companies be subject to the new obligations and penalties.
If it progresses, the proposal may change how collection and telemarketing companies manage their records. Numbers incorrectly associated with debtors must be removed, while commercial contacts will depend on consulting the list regulated by Anatel.
The expectation expressed in the report is to reduce the harassment caused by unwanted calls and provide consumers with an objective mechanism to stop persistent calls, especially those related to people they claim not to know.
With information from g1
