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Reborn! New Toyota Land Cruiser 250 promises to conquer the luxury 4×4 market

Written by Bruno Teles
Published 19/12/2023 às 15:49
Reborn! New Toyota Land Cruiser 250 promises to conquer the luxury 4x4 market
Photo: Disclosure/Toyota Land Cruiser

The new Toyota Land Cruiser is a worthy tribute to its rich heritage, bringing the iconic 4×4 into the modern era with enhanced design, technology and capabilities.

The Toyota Land Cruiser, a legendary name in the world of offroad vehicles, is back with a new version that promises to redefine the luxury 4×4 segment. Common retro-modern design Evoking the model's long and rich history, the new Land Cruiser 250 has a robust appearance and solid construction, suitable for both off-road adventures as for comfort on city streets.

The new Toyota Land Cruiser boasts a super boxy design, with straight lines and short overhangs, conveying an unmistakable sense of purpose and robustness. Taking inspiration from 2006 FJ Cruiser, the Land Cruiser 250 presents a more serious and mature aesthetic. The vehicle comes with two distinct front-end options, ranging from round headlights on base and First Edition models to rectangular headlights on mid-range models. This diversity in the front design is a new on the market, providing consumers with a unique choice that suits their style.

Photo: Disclosure/Toyota Land Cruiser

Performance and off-road capability

Although it is smaller than the previous model, the Land Cruiser 250 does not lose out in terms of capacity and performance. Offering permanent four-wheel drive, the vehicle is equipped with a 2.8-liter diesel engine in Europe, producing 204 horsepower and over 400 lb-ft of torque. The 8-speed automatic transmission ensures a smooth ride, while varying terrain modes make it easy to navigate different surfaces. The Land Cruiser also has a impressive towing capacity, complemented by features such as remote disconnection of the anti-roll bars for greater mobility on rough terrain.

Interior and comfort

Inside, the new Toyota Land Cruiser balances robustness with luxury, the controls are large and easily accessible, ideal for use in adverse conditions. The interior is dominated by solid horizontal lines and a large touchscreen, providing a feeling of strength and stability. Interior quality, especially in First Edition models, is of a high standard, although there is still room for personalization, such as the option of a Tweed interior.

O Land Cruiser 250 can be configured with five or seven seats, offering ample space for passengers or cargo. The feature of having a split-opening trunk is retained, providing additional convenience, especially in adverse weather conditions.

Price and availability

Although prices have not yet been officially released, the Toyota Land Cruiser's starting price in the UK is estimated to be around £45.000, rising to over £65.000 for fully equipped First editions. This price positioning makes the Toyota Land Cruiser competitive in the car segment. luxury 4×4 vehicles.

Combining traditional ruggedness with a touch of luxury, the Land Cruiser is ready to reaffirm its status as one of the world's best off-road vehicles. For 4×4 and luxury vehicle enthusiasts, the Toyota Land Cruiser’s price and versatility are more than enough reasons to consider it an ideal choice.

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Bruno Teles

I talk about technology, innovation, oil and gas. I update daily about opportunities in the Brazilian market. With more than 2.300 articles published in CPG. Agenda suggestion? Send it to brunotelesredator@gmail.com

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