Shell Brazil’s Business Strategy in Marketing and New Energies Will Include Renewable Energy Generation and Storage and Natural Gas
With the aim of developing an integrated model in electric energy in Brazil, Shell Brazil will have a new structure in Marketing and Renewable Energy Generation, in line with its global vision to deliver more energy in a cleaner way. The strategy comes at a time when Shell announces the loss of up to 9,000 jobs as part of a restructuring process to optimize its oil business.
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Shell Brazil’s Business Strategy in Marketing and New Energies Will Include Renewable Energy Generation and Storage, Marketing and Optimization, and Sales to End Consumers of Integrated Energy Solutions under the Shell Brand.
The renewable energy generation and storage business will be led by Shell Brazil’s Director of New Energies, Guilherme Perdigão Nascimento. Gabriela Oliveira continues to be responsible for the development of renewable energy generation projects.
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The new structure, now in operation, is the result of the new leadership team in the New Energies area of Shell for the Americas, which aims to deliver the best energy solutions to its customers and integrate the company’s activities in the electric energy business.
“The energy transition brings significant changes in the needs of our customers. And we need to be in tune with this evolution, in line with the trends of increasing electrification and decarbonization of the economy. This integrated model gives our customers in the country access to a diversity of products and services, to the scale and presence that Shell has in the global energy market,” stated Shell Brazil’s president, André Araujo.
In Brazil, an example of this integrated model is the Marlim Azul thermoelectric plant, a joint venture between Shell Brazil (29.9%), Pátria Investimentos (50.1%), and Mitsubishi Power System (20%). Currently under construction, the plant will have an installed capacity of 565.5MW and will be the first to use natural gas from the pre-salt layer. In renewable energies, Shell Brazil has already requested a Grant Request Dispatch for the installation of solar photovoltaic plants in Minas Gerais.
Shell Is Expected to Accelerate Its Investments in Low-Carbon Technologies, According to Its CEO Ben van Beurden.
In an interview with the company’s website, the executive stated that the current investments of the oil giant “are not sufficient” and “everything needs to be accelerated.” He said, “In all our businesses, our low-carbon investments will significantly increase over time.
“In a company the size of Shell, even a strong growth rate can be hard to notice, but we are accelerating.
“In offshore wind, we have participated in bids to construct projects.
“We have made inroads as solar energy developers.
“And when it comes to hydrogen, it is still a very small market, but we are absolutely leaders when it comes to hydrogen for transport and we are also active in other areas.”
“We are, for example, installing the world’s largest hydrogen electrolyzer in Germany. ”

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