Pernambuco Stands Out on the Map of Vehicle Innovation with the Promise of More Sustainable and Accessible Vehicles
Last Tuesday (17), Stellantis shook up the Brazilian automotive sector with a thrilling announcement: starting in 2024, the Automotive Pole in Goiana, Pernambuco, will be the stage for the production of vehicles with “bio-hybrid” technology, meaning hybrids powered by ethanol. But the innovation doesn’t stop there! 100% battery electric vehicles will also enter the scene, bringing a new wave of more sustainable options for consumers in the country.
This move aligns with Stellantis’ global mission of decarbonization, which is serious about reducing CO2 emissions. The goal is ambitious: to fully decarbonize its operations and products by 2038, with a 50% reduction in emissions by 2030.
Antonio Filosa, the head of Stellantis for South America, emphasized that the idea is to make decarbonized mobility accessible to everyone, and Brazil has a crucial role in this scenario.
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New Brazilian Fiat Fastback with a hybrid flex engine of up to 180 hp and a range of over 1,000 km will give rise to the new “affordable” Chrysler SUV in the US, in a project aiming to increase the brand’s sales to 225,000 cars by 2030.
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Honda’s pickup the size of the Ram Rampage will feature a new hybrid V6 engine, a new generation with a refreshed design, more power, and improved acceleration after a production pause until 2028 to compete with the Toyota Tacoma, the leader with 274,000 annual sales.
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Jetour accelerates in Brazil, surpasses 1,000 cars sold in just 3 months, and bets on plug-in hybrid SUVs to enter the competition strongly against BYD and GWM.
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Chinese technology enables a car to steer, brake, and change lanes by itself in cities, but still requires full human attention.
Local Production of Technologies and Components is One of the Key Assets to Make This Possible
And speaking of local production, Stellantis plans to further strengthen the supplier network around the Goiana factory. The goal is to increase from 38 to 50 suppliers in the short term, and hopefully reach the mark of 100 suppliers in Pernambuco in the coming years.
On the national landscape, this initiative comes at a good time. According to data from the National Association of Motor Vehicle Manufacturers (ANFAVEA), sales of electric and hybrid vehicles in Brazil have been growing year after year, with a 66% increase in sales in the first half of 2023, compared to the same period last year. Electrification of the sector is an irreversible trend, and Stellantis seems ready to ride this wave.
In Addition to Pernambuco, Stellantis is Watching Two Other Automotive Hubs: Betim (MG) and Porto Real (RJ)
Where hybrid propulsion technology will also find its space, combining the best of thermal engines with electrification.
The Automotive Pole in Goiana is about to become a landmark in Stellantis’ journey towards greener and more inclusive mobility in Brazil. With the production of flex hybrid and electric cars, the company reaffirms its commitment to innovation and sustainability, taking a significant step toward a more conscious and accessible automotive future.

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