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TIM strengthens advance in agriculture with focus on B2B, bets on large producers, expands 4G coverage and connectivity in extensive areas, and shows that connecting smaller farms still depends on associations or public authorities.
TIM has expanded its presence in agribusiness by concentrating the main contracts in the segment with large rural producers, within a strategy focused on the corporate market, B2B. This movement gains momentum after the acquisition of V8 Tech, completed in January, which expanded the operator’s portfolio of digital solutions for the field.
The advance is noteworthy because it shows two realities at the same time. On one hand, TIM accelerates the offer of connectivity and technology for large properties, as in the agreement with Cerradão to cover 55,000 hectares with 4G coverage. On the other hand, the operator itself admits that installing towers in areas with less than 7,000 hectares is practically unfeasible, which exposes the size of the challenge to bring the internet to smaller properties in rural Brazil.
What TIM’s strategy in agriculture wants to achieve
TIM has been directing its expansion in agribusiness towards contracts with large producers, betting on the B2B segment as a growth engine. According to Alexandre Dal Forno, director of business and B2B solutions at the company, the operator’s main victories in agriculture have occurred precisely with large rural producers.
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This strategy shows that the company seeks clients with sufficient scale to support more robust connectivity and technology projects. In practice, this means prioritizing large-scale agricultural operations, where investment in infrastructure and digital services tends to find greater economic viability.
Why smaller farms remain outside the center of this expansion
One of the most relevant points of this offensive is the limitation imposed by the size of the properties. According to TIM, the installation of telecommunications towers is practically unfeasible on farms with an area of less than 7,000 hectares.
This data helps explain why connectivity in the field still advances unevenly. While large groups can close contracts and receive dedicated coverage, smaller properties depend on other arrangements to access infrastructure. According to the operator, this process would require the participation of associations or public authorities to become viable in various regions.
The numbers that explain TIM’s movement in the field
The most concrete example presented by the company is the partnership with Cerradão, in the Triângulo Mineiro. The agreement provides 4G coverage for 55,000 hectares of sugar, ethanol, and bioenergy production by the company.
The size of the area shows the profile of operation that TIM has managed to serve in agribusiness. It is a project aimed at a large-scale structure, capable of absorbing connectivity solutions in an extensive space with intense productive activity, which reinforces the concentration of contracts among large producers.
How the acquisition of V8 Tech changed the game for TIM
The acquisition of V8 Tech, completed in January, has driven the expansion of TIM’s presence in agriculture. The incorporation of the company was integrated into the strategy of expanding digital services, strengthening the operator’s portfolio at a time of advancing digitization in the field.
With this movement, TIM expands not only its network offering but also the set of technological tools it can bring to agribusiness. This gives the company more capacity to operate beyond traditional connectivity and enter areas related to monitoring, data analysis, and operational management.
The digital solutions that TIM is bringing to agribusiness
Among the solutions presented by TIM at Agrishow are fire monitoring systems using cameras and data analysis, tools for pest forecasting, and platforms aimed at integrated management of agricultural information.
These solutions rely on data, cloud computing, and artificial intelligence. In practice, TIM seeks to position itself not only as a telecommunications operator but as a provider of digital services capable of supporting decisions, expanding operational control, and making agricultural management more integrated.
What changes in practice for the rural producer
For large producers, TIM’s strategy may mean quicker access to connectivity and digital tools aimed at agricultural operations. This includes 4G coverage in extensive areas, risk monitoring, pest forecasting, and platforms that help concentrate information in a single management environment.
For smaller producers, however, the scenario is still more challenging. The company itself acknowledges that the current model does not easily balance the books on smaller properties, which keeps connectivity dependent on collective solutions or external support. This contrast helps to show that the digitalization of the field is advancing, but it still does not reach uniformly.
Why cooperatives have not yet unlocked this market
Another point highlighted by TIM is that negotiations with cooperatives have not progressed. This is important because cooperatives could function as a bridge to expand the reach of connectivity among producers who individually cannot make infrastructure installation viable.
Without this progress, the expansion tends to remain more concentrated in large private operations. This reinforces the current market design, where the quickest gains appear on larger-scale properties, while a significant part of the field remains waiting for an economic model that allows for expanded access.
What this TIM offensive reveals about the future of connectivity in agriculture
TIM’s movement shows that agribusiness has consolidated as a strategic front for telecommunications, data, and digital services. By expanding its B2B operations and incorporating V8 Tech, the operator reinforces that it sees room to grow in a sector increasingly dependent on connectivity and technology.
At the same time, the offensive reveals an important limit. If connectivity continues to be concentrated only in large properties, a significant portion of the field may be left behind. TIM’s advance, therefore, exposes both the speed of digital transformation in agriculture and the size of the challenge for it to more broadly reach smaller farms.
Do you think the digital expansion in the field will continue to be concentrated among large producers, or will Brazil manage to create a model to also connect smaller properties?
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