One of China's Largest Mercedes Dealers Has Closed — Now It Will Start Selling Electric Cars

One of China’s Largest Mercedes Dealers Has Closed — Now It Will Start Selling Electric Cars

Written by Fabio Lucas Carvalho

Published on 20/01/2025 at 19:31

Updated on 20/01/2025 at 19:32

Foto: Reprodução

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One Of The Largest Mercedes Dealerships In China Closed Its Doors, Surprising The Market. Now, It Ventures Into The Promising World Of Electric Vehicles.

One Of The Largest Mercedes-Benz Dealerships In China, Located In Hunan Province, Has Halted Its Sales Of Vehicles From The German Brand.

Instead, It Will Now Market Electric Cars From A Technology Company That Has Recently Entered The Automotive Sector.

The Shift Is Not Surprising. In China, Consumers Are Becoming Increasingly Interested In Local Brands, Opting For Vehicles That Offer Advanced Technology And Cutting-Edge Connectivity.

ARTICLE CONTINUES BELOW

The Rise Of Chinese Brands In The Automotive Sector

The Largest Mercedes Dealership In Hunan Is Now An AITO Store, The New Electric Car Brand From Huawei, One Of The Chinese Tech Giants.

The Aito M9, An SUV Developed In Partnership With Seres, Is An Example Of The New Market Standard. The Car Features More Screens Than Seats, Highlighting The Chinese Priority For Digitalization.

In The Past 20 Years, China Has Been A Crucial Market For European Automakers. However, Some Have Become Overly Dependent On The Asian Market And Now Face Significant Challenges. In 2024, Mercedes-Benz Reported A 7% Decline In Sales In China. The Situation Is Even More Concerning For BMW, Which Saw Its Sales Plummet By 13.4%. However, The Brand Most Affected Was Porsche, Which Sold 28% Fewer Cars Compared To The Previous Year.

The Change In The Profile Of Chinese Consumers Is One Of The Main Factors Behind This Decline. Today, Buyers Prioritize Vehicles With High Technology, Advanced Connectivity, And Sophisticated Autonomous Features. These Aspects Outweigh Brand Tradition, A Factor That Previously Carried More Weight In The Purchasing Decision.

Another Crucial Point Is The Strong Government Incentive For Electric Cars. China Heavily Invests In Expanding The Battery Industry, Making Local Electric Vehicles Much More Competitive In Terms Of Price And Performance Compared To European Models. Nearly Half Of The New Cars Registered In The Country Are Electric, And Consumers Find Affordable And Technological Options Abundantly Available.

The Most Emblematic Example Is The Electric Car From Xiaomi. The Base Version Costs Around 29,000 Euros And Offers A Range Of 700 Kilometers. The Premium Version, Xiaomi SU7 Max, Has A Range Of Over 800 Kilometers And Costs Less Than 40,000 Euros.

With An 800-Volt Electric System, Ultra-Fast Charging, And Total Integration With The Brand’s Technological Ecosystem, The Vehicle Quickly Won Over Chinese Consumers.

The Challenging Chinese Market

The Fierce Price Competition, Combined With High Demand For Advanced Technology, Has Placed European Brands In A Delicate Position.

What Was Once Seen As A Promising Market Has Now Become A Significant Challenge For Companies Like Mercedes, BMW, And Porsche.

In This Scenario, The Transition Of A Major Dealership To A Local Brand Like AITO Reflects A Trend That Seems Irreversible.

Chinese Consumers Are Increasingly Turning To Domestic Options, Driven By Advanced Technology, Competitive Prices, And Government Support.

Western Brands, In Turn, Face An Unprecedented Challenge: To Reinvent Themselves Or Lose Ground In One Of The Most Dynamic Markets In The World.

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One of China’s Largest Mercedes Dealers Has Closed — Now It Will Start Selling Electric Cars

One Of The Largest Mercedes Dealerships In China Closed Its Doors, Surprising The Market. Now, It Ventures Into The Promising World Of Electric Vehicles.

The Rise Of Chinese Brands In The Automotive Sector

The Challenging Chinese Market

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One of China’s Largest Mercedes Dealers Has Closed — Now It Will Start Selling Electric Cars

One Of The Largest Mercedes Dealerships In China Closed Its Doors, Surprising The Market. Now, It Ventures Into The Promising World Of Electric Vehicles.

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The Challenging Chinese Market

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He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

Toyota launches “family hybrid van” with 7 or 8 seats, 1.8 hybrid engine, fuel consumption of up to 23.8 km/l, and a price equivalent to about R$ 104,000 without taxes, below the Tiggo 8 Pro Plug-in Hybrid sold in Brazil: meet the Noah Hybrid 2026 in Japan.

With 70 tons of rock removed by hand and an 800-year-old abandoned cave, a former businessman transforms a dark shelter into a modern home carved in the heart of the forest.

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