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Bankruptcy, Auctions, and Control Change Ended a Historical Brand of Confectionery in the ABC Paulista, with Factory and Portfolio Transferred to New Owners While Labor and Tax Liabilities Enter the Payment Queue.
The traditional Chocolates Pan, a manufacturer associated with products like the old chocolate “cigarettes,” coins, and Chocolápis, closed its operations after going bankrupt and having its assets sold at auctions within the judicial process.
Founded in 1935 and located in São Caetano do Sul (SP), in the ABC Paulista, the company had its portfolio of 37 brands auctioned by Real Solar, from Rio Grande do Norte, for R$ 3.1 million, in a bidding held in early March 2024, with subsequent processing for approval in court.
The amount raised was directed, first and foremost, to settle labor debts.
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Reports about the case indicate that the company had 52 employees at the time of the shutdown and that the priority of payment was organized according to the legal order of creditors.
The remaining amount, according to the same published information, is intended for the reduction of tax debts with the Union, the state, and the municipalities.
Judicial Auction of the Brands of Chocolates Pan
The transfer of the brands occurred through a judicial auction conducted on a specialized platform and recorded with 25 bids.
The dispute involved 12 qualified companies, according to reports published about the procedure.
The purchase encompasses registered names associated with the portfolio that, over decades, circulated in retail and traditional points of sale, such as bakeries, grocery stores, and candy shops.
The process also drew attention due to the difference between the initial bid and the final value.
The coverage of the auction reported that the starting price had been set at R$ 27.7 million, based on a technical evaluation requested within the process.
The bid of R$ 3.1 million was the result of the bidding mechanism applied in the phases of the auction and the actual interest of the participants throughout the rounds.
Factory in São Caetano do Sul and Auction of the Property
The sale of the brands was a separate step from the sale of the property and industrial equipment.
Before that, the industrial complex located in São Caetano do Sul and the machinery linked to production had been put up for auction.
In October 2023, Cacau Show appeared as the winning bidder for the plant in judicial dispute, in a deal reported to be over R$ 71 million, following approval.
Information released at the time described the property as having 10,432 m², located in the Santa Paula neighborhood.
The negotiation involved the area where the old factory operated and items linked to the production line, according to what was published about the auction results.
From then on, the bankruptcy process proceeded with the sale of other assets and the organization of creditor payments within the judicial proceedings.
Debts, Judicial Recovery, and Declared Bankruptcy
The company’s financial deterioration was established after attempts at reorganization under judicial recovery.
Bankruptcy was declared in February 2023, according to reports and notes on the case, after the company indicated it could no longer maintain operations and meet obligations.
The liability mentioned in publications regarding the insolvency was described as exceeding R$ 260 million, a figure used to assess the company’s financial situation in the period leading to the shutdown.
With the advancement of the bankruptcy process, the focus shifted to prioritizing the settlement of labor obligations, followed by the allocation of funds for tax debts, according to the applicable payment hierarchy.
Classic Pan Products and Childhood Consumption Memory
Over the decades, Pan maintained a presence in the market with visually appealing items and shapes associated with childhood parties and everyday consumption.
In frequent reports from consumers, some products became references, such as chocolate coins wrapped in golden paper and the Pan d’água, described as a common option at candy counters across various regions of the country.
Another product historically associated with the brand was the chocolate “cigarettes.”
Publications regarding the portfolio indicate that later the item was marketed under another name, such as “Chocolate Pencil”, in a context of changing social perception regarding products that evoked smoking.
This change is mentioned in texts that reconstruct the brand’s trajectory and its most well-known items.
In a statement reported by media outlets, Cacau Show stated that it followed the permanent closure of Pan in early 2023 “with great sadness,” explaining the decision to participate in the auction for the factory space.
The statement was attributed to the company in reports published at the time and was presented as justification for the interest in the property linked to the former production.
Change of Control of the Brands and Destination of the Portfolio
With the purchase of rights to the brands by another company, the portfolio becomes dependent on the commercial and industrial decisions of the new owners for any possible market exploitation.
What is documented thus far, however, is the closure of the asset sale process and the formal transfer of rights, within the steps outlined for the bankrupt estate.
The outcome of the case encompasses, on one hand, the liquidation of a company founded in 1935 and, on the other, the reorganization of assets through auctions that transferred factory and brands to new groups.
Within the judicial process, the payment sequence follows the rules applicable to bankruptcy, prioritizing labor obligations and then tax commitments.
MAS TAMBÉM ESSAS FABRICAS ESTÃO TUDO FALSIFICANDO O CHOCOLATE ARTIFICIAL PARA PREJUDICAR NOSSA SAUDE AINDA POR CIMA CARO MUITO CARO. REVOLTA MUITOS CLIENTES QUERO QUE SE **** JÁ QUE NÃO FAZ BOM PRODUTOS LEGÍTIMO E CARO
iSerá um parque temático. Cacau show, se não me engano.